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Wyszukujesz frazę "Glińska, Ewa" wg kryterium: Autor


Wyświetlanie 1-3 z 3
Tytuł:
Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland
Autorzy:
Matwiejczyk, Anna
Glińska, Ewa
Barkun, Yauheniya
Powiązania:
https://bibliotekanauki.pl/articles/1818997.pdf
Data publikacji:
2020
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Tematy:
city marketing
city branding
Functional Urban Area
FUA
Polska
marketing miejski
Funkcjonalny obszar miejski
Polska
Opis:
The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding. FUAs are made of at least several territorial units (covering a dense urban area and a functionally related urbanised zone). Such composition poses a particular challenge in terms of developing a brand that covers all of the units. Therefore, it is essential to select the core around which the target image will be created. This publication aims to identify marketing and branding goals for the development of FUAs and determine activities facilitating the achievement of these goals by entities that manage the functional areas. The research method used in the article was a content analysis of documents outlined as Strategies for Integrated Territorial Investments developed for FUAs in Poland. The authors of the article undertook preliminary exploratory research. The obtained results show that most of the marketing and branding goals for the development of FUAs correspond with the objectives specific to city marketing and branding. Moreover, “integration” and “strengthening the metropolitan area function” were recognised as goals specific to FUAs.
Źródło:
Engineering Management in Production and Services; 2020, 12, 3; 57--73
2543-6597
2543-912X
Pojawia się w:
Engineering Management in Production and Services
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Theoretical and practical aspects of business activity. Starting a business
Autorzy:
Szydło, Joanna
Szpilko, Danuta
Glińska, Ewa
Kobylińska, Urszula
Rollnik-Sadowska, Ewa
Ryciuk, Urszula
Ivanišević, Andrea
Sivitska, Svitlana
Powiązania:
https://bibliotekanauki.pl/books/2028432.pdf
Data publikacji:
2022-01-10
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Opis:
This publication consists of three chapters. The first chapter refers to the sources of business financing, the second presents the forms of employment of employees, methods of recruitment and selection, methods of motivation and tools necessary for team building. Chapter three deals with marketing aspects of business activity. The book is dedicated to young entrepreneurs as well as to those already existing in the market, who constantly have to generate ideas and adapt them to changing market conditions. Hence, anyone who intends to or already conducts business activity will find in this publication some development-stimulating content.
Dostawca treści:
Biblioteka Nauki
Książka
Tytuł:
Theoretical and practical aspects of business activity. Business planing
Autorzy:
Szpilko, Danuta
Szydło, Joanna
Glińska, Ewa
Kobylińska, Urszula
Rollnik-Sadowska, Ewa
Ryciuk, Urszula
Ivanišević, Andrea
Sivitska, Svitlana
Powiązania:
https://bibliotekanauki.pl/books/2028424.pdf
Data publikacji:
2021
Wydawca:
Politechnika Białostocka. Oficyna Wydawnicza Politechniki Białostockiej
Opis:
This publication consists of four chapters. The first chapter refers to generating business ideas, the second to creating a product tailored to market needs, and the third is focused on creating a business plan. The fourth chapter is dedicated to the description of pre-acceleration and acceleration programmes. The publication concludes with a case study on activities supporting entrepreneurial initiatives. The book is dedicated to people seeking a good business solution and aiming to bring it to the market in a timely manner. It should be noted that this does not only apply to new businesses, but also those already existing on the market since they constantly have to generate ideas and adapt them to changing market conditions.
Dostawca treści:
Biblioteka Nauki
Książka
    Wyświetlanie 1-3 z 3

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