- Tytuł:
- Forming of Polish regions’ visual identification system. A qualitative research approach
- Autorzy:
-
Sztuk, Aleksandra
Waniowski, Paweł - Powiązania:
- https://bibliotekanauki.pl/articles/27313651.pdf
- Data publikacji:
- 2022
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
place visual identity
regions’ visual system
visual identification system
tożsamość wizualna miejsca
system wizualny regionów
system identyfikacji wizualnej - Opis:
- Purpose: This paper aims to verify and present the diverse opinions of respondents about the logo of Polish voivodeships, obtained in the process of qualitative research and to evaluate them critically. Design/methodology/approach: Research using a qualitative approach. The authors used the technique of a standardized in-depth interview. As a tool, an answer sheet was used, which was completed by the respondents themselves. A deliberate sample selection was used based on the criterion of the occupational category. Findings: This paper contains the developed conclusions based on the analysis of the respondents' opinions. Includes vital considerations on the appropriate design of visual signs to promote regions to audiences. The conclusion relate to the symbolism used in the logo, colors, and consistency between individual elements. Research limitations/implications: The respondents were full-time, extramural, and postgraduate students. The issue raised in the paper requires empirical research and confirmation among the other groups. Originality/value: The paper contains a collective analysis of opinions on all logos of Polish regions.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 156; 485--496
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł