- Tytuł:
- The scope and significance of the relationship between an enterprise and the social environment in the region
- Autorzy:
-
Grzybek, Maria
Szopiński, Wiesław - Powiązania:
- https://bibliotekanauki.pl/articles/321838.pdf
- Data publikacji:
- 2019
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
enterprise
social environment
relationship marketing
przedsiębiorstwo
otoczenie społeczne
marketing relacji - Opis:
- The purpose of the study, which is of a case-study nature, is to present the scope and the role of the process of shaping positive relations with local and regional community, as part of the implemented and being constantly developed, Corporate Social Responsibility (CSR). Using a technique of direct interview, empirical data was obtained via a questionnaire incorporated as a research tool. The results of the study were interpreted using the induction and deduction method. The results reveal that the analysed Company has been building very positive relationships with its social environment for many years. It has been actively involved in providing both financial and material assistance, in relation to the local and regional community. It provides jobs and activates its employees into development of volunteering for the benefit of external stakeholders, i.e. the society. These activities have contributed to the continuous strengthening of the Company’s market position, its brand, and, as a result, to the increase in its value. The enterprise under consideration is a good example to be followed by other business entities operating in the Subcarpathian Voivodeship.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2019, 139; 169-177
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł