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    Wyświetlanie 1-3 z 3
    Tytuł:
    Marketing AHD quality of medical services in the times of new technologies
    Autorzy:
    Nadziakiewicz, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/326102.pdf
    Data publikacji:
    2018
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    marketing
    quality medical services
    management
    jakość usług medycznych
    zarządzanie
    Opis:
    It might seem that marketing and quality are two different worlds, two different management concepts, having separate research fields. However, marketing specialists believe that marketing should not be treated as a separate field of the organization's activity. Marketing approach is used in almost in all areas in organizations and it is the same in a healthcare services. Reflecting on the quality policy, preparing the offer, creating customer service procedures – the patient orientation should be in centered. Modern technologies help to fulfill and satisfy customer needs. Marketing also fulfills the tasks of integrating all areas of management in health care institutions, where the main goal (subject) of the action is the client-patient. Therefore, the use of marketing activities without appropriate quality standards is unjustified and the time and budget allocated for marketing is wasted.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 122; 141-149
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The influence of innovations co-financed from the European Union funds on the development of health care institutions - a regional approach
    Autorzy:
    Kaczmarska-Krawczak, Jadwiga
    Powiązania:
    https://bibliotekanauki.pl/articles/27313696.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    innovations
    healthcare
    quality of medical services
    CATI
    innowacje
    ochrona zdrowia
    jakość usług medycznych
    Opis:
    Purpose: The article deals with the subject of innovation in theoretical and practical terms. The aim of the study was to determine the impact of innovations co-financed from EU funds on the development of the health care sector in the Łódź region. Design/methodology/approach: The article is based on literature studies, the results of literary studies from empirical research and own research of the author. The aim was achieved by the use of CATI technique (CATI - Computer Assisted Telephone Interview). Findings: Innovations in health care institutions are a necessary condition for overcoming the challenges of the contemporary environment. They contribute to the improvement of the quality of provided services, expansion of the examined entities (in terms of medical equipment and infrastructure) and increasing the level of accessibility to medical services. Research limitations/implications: The primary limitation of the conducted research is the lack of possibility to generalize the results to the entire group of entities operating in Poland. The results may serve as an assessment of the current status regarding the functioning of health care institutions in the Łódź region. Practical implications: The health level of a society is closely related to the level of economic development. A healthy, capable and long-living society is able to produce more goods and services, which has a direct impact on development, while a high level of development creates the possibility of allocating more resources to the health sector. Originality/value: This article presents original empirical findings on the sources of funding, types and areas, and effects of innovation ventures in hospitals. The efforts to improve the understanding and implementation of innovation in hospitals are significantly hindered by the lack of solid scientific evidence. Therefore, a framework for further research has been created to confirm the urgent need for directions in the development of innovation in the health sector.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 158; 267--279
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Communication with patients and the quality of medical services (on the example of handling patients at the reception desk)
    Autorzy:
    Bsoul-Kopowska, Magdalena
    Powiązania:
    https://bibliotekanauki.pl/articles/27313752.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    communication
    service quality
    medical services market
    human potential
    patient
    service
    komunikacja
    jakość usług
    rynek usług medycznych
    potencjał ludzki
    pacjent
    praca
    Opis:
    Purpose: The communication between a patient and the staff of a clinic's reception desk forms the patient's ideas and opinions about the entire health care facility. The purpose of this article was to analyze the assessment of the level of service provided by selected private health care facilities, on the example of handling the patient at the reception desk. Design/methodology/approach: The SERVQUAL service quality assessment method has been used in the research. The research was carried out in seven private health care facilities located in the Silesian Voivodship, in the cities with a population of between 100,000 and 250,000. 220 patients have been surveyed. The survey consisted of two questionnaires, a section concerning the determination of the weights of specific criteria and the section with demographic questions. Both surveys included 22 statements each, and there were also 4 demographic questions included. The assessments were made by giving points on the Likert scale of 1-7. The study was carried out from January to March 2022. Findings: The conducted analysis of the level of the studied service allowed for identifying key areas that require corrective actions. The biggest gaps between patient assessments and expectations concern such aspects as: response time, reliability, and empathy. Research limitations/implications: Due to the fact that the worst-rated areas are closely related to communication, it is advisable to take corrective actions on the part of management as soon as possible. It is also advisable to conduct a study on the diagnosis of errors made in patient’s service during registration on the example of other health care entities. Practical implications: The application of the SERVQUAL method enabled to diagnose the expected and obtained quality level of the tested service in the opinion of patients of selected NZOZs. Social implications: The results of the conducted research confirm that effective and efficient use of communication in the process of providing health care services influences the maximization of patients’ satisfaction and, as a result, it requires systematic investments in the development of human potential. Originality/value: In the conducted study, a model of the quality of patients service in reception desk in non-public health care units was proposed. The evaluation criteria were presented in the model in order to diagnose dimensions that are perceived well by the patients and those that, in their opinion, require improvement.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 159; 53--66
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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