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Wyświetlanie 1-3 z 3
Tytuł:
Digital technologies in the accounting information system supporting decision-making processes
Autorzy:
Balicka, Honorata
Powiązania:
https://bibliotekanauki.pl/articles/27313266.pdf
Data publikacji:
2023
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
accounting
artificial intelligence
digital technologies
księgowość
sztuczna inteligencja
technologie cyfrowe
Opis:
Purpose: The aim of the article is to characterize the possibilities of improving the accounting information system supporting decision-making processes in the enterprise with the use of selected digital technologies with particular emphasis on artificial intelligence. Design/methodology/approach: Basic research methods include critical analysis of literature. Simulation models of the stock market game using deep learning were also used. In addition, intensive computational experiments were carried out to analyze the quality of the solutions, which were determined by the proposed deep learning methods using artificial neural networks based on short-term memory (LSTM). The research presented in this article was verified by simulating the possibility of using deep learning. Findings: The results exceeded the estimates described in the literature. The average error is estimated to be less than 3% when using the LSTM network. It should therefore be assumed that other deep learning paradigms will also be an effective tool in financial systems. The results of theoretical research and numerical experiments confirmed that the impact of selected digital technologies on the improvement of the accounting information system supporting decision-making processes is significant. Practical implications: The results are the basis for formulating recommendations regarding the possibility of using the analyzed digital technologies in the accounting information system, supporting decision-making processes in the enterprise. They can also serve as an example of the digital transformation of the enterprise accounting information system. Social implications: The obtained results indicate significant opportunities to improve the accounting information system supporting decision-making processes. This situation suggests the need to implement the latest achievements of digital technologies in the accounting information system for the effective collection and processing of a growing amount of data. A clear presentation, ongoing monitoring and precise prediction of future results are the basis for making effective decisions based on precise data analysis, and not based on intuition or experience of the decision maker. Originality/value: The authenticity of the study results stems from the clear ideas for the effective use of digital technologies, in particular, deep learning with the use of artificial neural networks in the cloud to improve the accounting information system, especially in the field of estimating forecasted values.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2023, 169; 57--89
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Identification of areas for optimising marketing communications via AI systems
Autorzy:
Bajak, Maria
Majerczyk, Paweł
Powiązania:
https://bibliotekanauki.pl/articles/27313540.pdf
Data publikacji:
2022
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
artificial Intelligence
marketing communication
machine learning
Big Data
new technologies
sztuczna inteligencja
komunikacja marketingowa
nauczanie maszynowe
zbiór danych
nowe technologie
Opis:
Purpose: The main objective of this article is to identify areas for optimizing marketing communication via artificial intelligence solutions. Design/methodology/approach: In order to realise the assumptions made, an analysis and evaluation of exemplary implementations of AI systems in marketing communications was carried out. For the purpose of achieving the research objective, it was decided to choose the case study method. As part of the discussion, the considerations on the use of AI undertaken in world literature were analysed, as well as the analysis of three different practical projects. Findings: AI can contribute to the optimisation and personalisation of communication with the customer. Its application generates multifaceted benefits for both sides of the market exchange. Achieving them, however, requires a good understanding of this technology and the precise setting of objectives for its implementation. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. Practical implications: The conclusions of the study can serve to better understand the benefits of using artificial intelligence in communication with the consumer. The results of the research can be used both in market practice and also serve as an inspiration for further studies of this topic. Originality/value: The article reveals the specifics of artificial intelligence in relation to business activities and, in particular, communication with the buyer. The research used examples from business practice.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 160; 25--38
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The development of the modern world in the aspect of new technologies
Autorzy:
Zawierucha, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/1917230.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
new technologies
artificial intelligence
people-robots
opportunities to development of world
threats to development of world
nowe technologie
sztuczna inteligencja
ludzie-roboty
możliwości rozwoju świata
zagrożenia rozwoju świata
Opis:
Purpose: The article focuses on defining the concept of new technologies as well as presenting selected technologies that have a significant impact on reality. The aim of the article is to draw attention to the phenomenon of the increase in the importance of robots and artificial intelligence and presenting the opportunities for world development resulting from the escalation of the phenomenon of creating new technologies and threats to the development of the modern world in the context of these technologies. As a result, the rapid development of the modern world was assessed. Design/methodology/approach: The results of the analysis allowed to determine what the main technologies dominate the life of society and determine to what extent a person is able to give up their personal data for comfort. Findings: The article shows the essence of new technologies in the modern world and the direction and speed of its development in this aspect. The article defines the impact of new technologies on social reality and provides a general analysis of new technologies and artificial intelligence. The information contained in the article determines the importance of new technologies and their autonomy in social life, and indicates the level of comfort in the loss of privacy. Originality/value: The information contained in the article defines the concept of new technologies and presents selected technologies that have a significant impact on reality.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 145; 661-673
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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