- Tytuł:
- Marketing strategies in mobile app development
- Autorzy:
-
Piechaczek, Dawid
Jóźwiak, Ireneusz J.
Jóźwiak, Alicja M.
Nowak, Wojciech M. - Powiązania:
- https://bibliotekanauki.pl/articles/1879827.pdf
- Data publikacji:
- 2020
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
marketing
strategy
business
mobile app
strategia
biznes
aplikacja mobilna - Opis:
- Purpose: The article attempts to show that the effective marketing is a key condition for achieving large profits in mobile app development. Design/methodology/approach: Promising IT projects can, very often, end in a disaster if people do not choose the right strategy of sales. There are many promotional activities available as well. This study investigates different types of business models that are currently used in the marketing of mobile applications. Findings: Different types of business models will be compared with their effectiveness and popularity. In addition, the advantages and disadvantages of different strategies will be reviewed. Moreover, aspects, which influence the final revenue from the application, will also be shown. Originality/value: The entire discussion and the selection of the best strategy will be summarized.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 373-381
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł