- Tytuł:
- Managing relations with customers in the video game industry
- Autorzy:
- Dziwiński, Piotr
- Powiązania:
- https://bibliotekanauki.pl/articles/27313361.pdf
- Data publikacji:
- 2023
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
relationship management
corporate identity
brand image
zarządzanie relacjami
tożsamość zbiorowa
wizerunek marki - Opis:
- Purpose: The main goal of the paper is to analyze customers relation between video game developers and the gaming community and their impact on the corporate image creation as well as gaining trust and good reputation by the company. Design/methodology/approach: The approach applied in the paper is of descriptive-empirical nature. The research methods involved in this paper are: induction, deduction, literature studies, as well survey and data analysis. The method of critical and comparative analysis was used in relation to the views presented in the literature. Findings: The paper ends with a brief presentation of research findings which correspond to the formulated research questions on building the relations with a client. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Additional work is needed to disseminate research findings among managers and to implement them in public relations policies of the companies. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the managers in terms of use of customers relations tools and improvement of communication strategies. Social implications: Building awareness of customer to business communication. Originality/value The paper has a cognitive value for managers. Results have theoretical as well as practical implications in search of solutions to customers relations management.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2023, 169; 233-254
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł