- Tytuł:
-
Zachowania konsumentów – przegląd wybranych badań i teorii
Consumers’ Behavior. The Review of Chosen Researches and Theories - Autorzy:
- Wolanin Jarosz, Elżbieta
- Powiązania:
- https://bibliotekanauki.pl/articles/38890050.pdf
- Data publikacji:
- 2006
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
konsument
zachowanie konsumentów
teorie
badania
consumer
consumer behavior
theories
research - Opis:
- In the following article an attempt has been made to review important research and theories concerning the consumer behavior from the 19 th century until the present days. A number of particular theoretical concepts have frequently been characterized by various assumptions regarding the nature of the consumer, the specifications of their decisions as well as the range of their behavior factors. Special attention has been paid to microeconomic theories and concepts influenced by psychology. General speaking, on the basis of the analysis one could come to the conclusion that the consumer behaviors cannot be forseen and explained only by investigating the laws of economy without considering any of the psychological variables such as attitudes, motives or perception. The sources are mainly the data from extensive and interesting bibliography on the subject.
- Źródło:
-
Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL; 2006, 2, 2; 83-99
1896-6365 - Pojawia się w:
- Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL
- Dostawca treści:
- Biblioteka Nauki
Artykuł