- Tytuł:
-
Wpływ zachowań wyborcy na zakres czasowy marketingu politycznego
The Influence of the Electorates Behavior on the Time Range of Political Marketing - Autorzy:
- Płoński, Artur
- Powiązania:
- https://bibliotekanauki.pl/articles/1856543.pdf
- Data publikacji:
- 2004
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
marketing polityczny
podejście redukcyjne i kompleksowe
zakres czasowy
identyfikacja partyjna
głosowanie retrospektywne
political marketing
reduction and complex approach
time span
party identification
retrospective voting - Opis:
- Despite numerous publications on the subject, there is still no agreement as to the sense of political marketing, its nature and aims. The article `The Impact of Voter Behaviour on the Time Span of Political Marketing' touches upon the fundamental issue of the essence of marketing activities on a political market. The author seeks to answer the question: Should (in the light of efficiency criterion) political marketing be only one of manifestations of a party's electoral activity, or should all party's activity - both between and during campaigns - be based on a long-term marketing strategy? The starting point is the analysis of theoretical models of voter behaviour supported with an empirical research carried out by the author from September 1997 to September 2001 in Poland. The conclusion of this analysis is that reducing marketing activities only to campaign communications curtails its efficiency. Therefore, all marketing activities should be based on a long-term marketing strategy which covers a party's activity both between and during election campaigns.
- Źródło:
-
Roczniki Nauk Społecznych; 2004, 32, 3; 105-121
0137-4176 - Pojawia się w:
- Roczniki Nauk Społecznych
- Dostawca treści:
- Biblioteka Nauki
Artykuł