- Tytuł:
-
Wykorzystanie instrumentów marketingu w działalności instytucji finansowych na przykładzie banków
Using of Marketing Instruments in Financial Institutions on the Example of Banks - Autorzy:
- Stolarska, Agnieszka
- Powiązania:
- https://bibliotekanauki.pl/articles/30145350.pdf
- Data publikacji:
- 2013
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
bank
marketing
rynek
instytucje finansowe
usługi
market
financial institutions
services - Opis:
- Financial markets are an integral part of any economy, in addition to the markets of consumer goods, production goods or funds. They participate in the process of the flow of funds and products. The aim of this study is to analyse the use and application of marketing instruments in financial institutions, with the main focus on banks. The study includes an analysis of the financial services market, the essence of banking, marketing, development of instruments in the bank and examples of application of marketing in selected banks. The need to apply the principles of marketing in banks is a result of changes taking place in the last few years in the banking and financial institutions around the world.
- Źródło:
-
Roczniki Ekonomii i Zarządzania; 2013, 5; 311-329
2081-1837
2544-5197 - Pojawia się w:
- Roczniki Ekonomii i Zarządzania
- Dostawca treści:
- Biblioteka Nauki
Artykuł