- Tytuł:
-
Jakość i udział klienta w jej kształtowaniu
Quality and the Customer’s Participation in Forming it - Autorzy:
- Borawska, Anna
- Powiązania:
- https://bibliotekanauki.pl/articles/1835037.pdf
- Data publikacji:
- 2020-05-12
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
jakość
jakość idealna
potrzeby funkcjonalne
potrzeby niefunkcjonalne
sterowanie jakością
quality
ideal quality
functional needs
non-functional needs
steering the quality - Opis:
- Under the circumstances of the market economy the necessity to obtain the highest quality not only with regard to the product and the service, but also in all the other spheres of the company’s activities gains a special significance. This is why quality should become one of the main strategic factors of the company. The broadly understood quality carries great profits with itself. First of all the company gains a better reputation; its image becomes a lot better in the customers’ eyes. This is connected with an increase in the sales, even with a lesser marketing effort, which gives the company a decrease in the costs and a lasting profitability. Quality as perceived by the customers is its subjective evaluation conditioned by the customers’ expectations connected with the product, owing to which it has a strong effect on the decision process concerning buying. It has to be shaped according to the needs of the future user. This is why there is a particular necessity to care about the customer, as it is him that is the most important factor conditioning the company’s success.
- Źródło:
-
Roczniki Nauk Społecznych; 2008, 36, 3; 75-87
0137-4176 - Pojawia się w:
- Roczniki Nauk Społecznych
- Dostawca treści:
- Biblioteka Nauki
Artykuł