- Tytuł:
- Communication strategy as solution-oriented marketing instrument for the pharmaceutical trade in the context of increasing competition
- Autorzy:
-
Koczian, Bernhard
Gubiniová, Katarina - Powiązania:
- https://bibliotekanauki.pl/articles/2130267.pdf
- Data publikacji:
- 2020
- Wydawca:
- Instytut Studiów Międzynarodowych i Edukacji Humanum
- Tematy:
-
communication instruments
multi-channel marketing
digitalization - Opis:
- Target-oriented communication is a complex process and must be carried out with strategically sen- sible means. Depending on the target group, the communication instruments must meet different expectations and provide different information. Pharmaceutical companies should pay attention to the choice of words, because, depending on the target group, technical language is either desirable or raises numerous questions. Communication in the pharmaceutical industry does not differ much from the communication policy of other consumer goods. But the small details make the difference and are decisive for successful communication.
- Źródło:
-
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2020, 1(36); 53-58
1898-8431 - Pojawia się w:
- Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł