- Tytuł:
- Religious marketing and its impact on the development of business activities in tourism
- Autorzy:
- Hvizdová, Eva
- Powiązania:
- https://bibliotekanauki.pl/articles/2156965.pdf
- Data publikacji:
- 2013
- Wydawca:
- Instytut Studiów Międzynarodowych i Edukacji Humanum
- Tematy:
-
Religious marketing
business activities
tourism
cultural heritage - Opis:
- In the past, people were travelling mainly for religious purposes. The first travelers were pilgrims who traveled to places of spiritual enjoyment. In these trips, tourism services were used only partly. Today the situation is reversed. The business of tourism is not easy, but Slovakia has all the prereq- uisites for its development, particularly in terms of primary supply. Second- ary offer is in the business sphere of competence. It is possible to succeed in domestic and international competition in tourism industry by defining op- portunities of a country, drawing potential for financial contributions from the European funds as well as from the Ministry of Culture, with the proper use of tools of religious marketing mix and quality management of human resources. The aim of this article was to highlight the growing concerns of the mod- ern phenomenon of entrepreneurial activities in the field of marketing in relation to religion.
- Źródło:
-
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne; 2013, 2(12); 107-117
1898-0171 - Pojawia się w:
- Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł