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    Wyświetlanie 1-3 z 3
    Tytuł:
    CORPORATE REPUTATION AND CUSTOMER LOYALTY AS THE MEASURES OF COMPETITIVE ENTERPRISE POSITION – EMPIRICAL ANALYSES ON THE EXAMPLE OF POLISH BANKING SECTOR
    Autorzy:
    Szwajca, Danuta
    Powiązania:
    https://bibliotekanauki.pl/articles/488883.pdf
    Data publikacji:
    2016
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    reputation
    customer loyalty
    competitive position
    banking sector
    Opis:
    In order to determine the competitive position of a company not only the traditional measures of market position (market share) and financial position (financial ratios) are used, but also the qualitative measures concerning intangible resources. Customer satisfaction and customer loyalty are the two most commonly applied qualitative measures. Due to the growing importance of intangible resources, and of reputation in particular, the need arises to use the reputation indicator as a measure of competitive position in achieving a long-term competitive advantage and building the enterprise value. The purpose of this article is to identify the competitive position indicated by the level of corporate reputation in comparison with the customer loyalty indicator and the most popular traditional measures based on the example of banking sector. For calculation of qualitative measures the method of survey was used, conducted among the retail banking customers. The study showed a weak relationship between reputation and loyalty: the banks that received the highest ratings of reputation, obtained the poorest results in terms of loyalty. Due to the limited subjective and methodological scope of research, the results cannot constitute a sufficient basis to prove this thesis, however, they may constitute a good starting point for conducting broader research in this area.
    Źródło:
    Oeconomia Copernicana; 2016, 7, 1; 91-106
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Macroeconomic stability and the level of competitiveness in EU member states: a comparative dynamic approach
    Autorzy:
    Roszko-Wójtowicz, Elżbieta
    Grzelak, Maria M.
    Powiązania:
    https://bibliotekanauki.pl/articles/19233596.pdf
    Data publikacji:
    2020
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    macroecnomic stabilisation pentagon
    competitiveness
    competitive position
    competitive capacity
    Hellwig's method
    linear ordering
    European Union
    Opis:
    Research background: The choice of the issue of international competitive-ness of economies as the research problem addressed in this paper has been mainly dictated by the changes observed in the nature of the development of EU economies and the need to assess the competitiveness of the Polish economy. It is time to evaluate and learn from the largest enlargement in the history of the EU which took place in May 2004. An assessment of changes in the state of EU economies, including the Polish economy, is in the centre of research interest of many scientists. National competitiveness is the subject of a great deal of research and economic studies. Integration and globalisation processes in the world economy are the main reasons for the popularity of this topic. The efficient use of sources and factors determining the competitiveness of economies, sectors and enterprises is associated with prosperity over the long term. One of the methods based on the observation of selected basic indicators of economic competitiveness is the method of analysis called the macroeconomic stabilisation pentagon. The method illustrates the extent to which the government achieves five macroeconomic objectives. It is very difficult, if not impossible, to meet all these objectives at the same time. The difficulty of meeting all these goals concurrently is due to the fact that they are more or less competitive rather than complementary. The proposed assessment of competitiveness based on the developed model of macroeconomic stabilisation pentagon is a unique approach in terms of discussion of country's competitiveness. This approach significantly distinguishes the current study in comparison with standard international reports on competitiveness such as the Global Competitiveness Index or the EU Regional Competitiveness Index. Purpose of the article: The main aim of the paper is to assess the competitiveness of EU economies in the years 2005-2018, based on a selected set of diagnostic variables referring to the concept of macroeconomic stabilisation pentagon. The paper also formulates a detailed list of four research hypotheses. Methods: In order to characterise the competitiveness of the European Union economies, including the EU-15 and EU-13 groups, as well as the Visegrad group, six diagnostic variables affecting the economic situation of individual EU countries were analysed. The variables for analysis were chosen so as to reliably describe the competitive position of a given country, at the same time referring in a substantive sense to the concept of macroeconomic stabilisation pentagon. The linear ordering of objects was made using the reference Hellwig method. The selected method enabled the development of competitiveness rankings of EU Member States in the years 2005, 2009, and 2018. Findings & Value added: The comparative analysis of the main macroeconomic indicators conducted in the paper forms the basis for assessing the current state of the EU economy in relation to other countries. In the paper, the authors depart from the standard elaboration of 'magic pentagon.' Instead, they apply the variables used in the macroeconomic stabilisation pentagon analysis to develop competitiveness rankings of EU Member States. The con-ducted empirical study has confirmed that the 15th anniversary of EU member-ship had a decidedly positive impact on the level of economic development of the EU-13 countries.
    Źródło:
    Oeconomia Copernicana; 2020, 11, 4; 657-688
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Prywatyzacja branży telekomunikacyjnej w Polsce a pozycja konkurencyjna Grupy Orange
    Privatization process of the telecommunications industry in Poland and the competitive position of the Orange Group
    Autorzy:
    Zygadlewicz, Maciej
    Powiązania:
    https://bibliotekanauki.pl/articles/449294.pdf
    Data publikacji:
    2017-12-31
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    prywatyzacja TP SA
    liberalizacja branży telekomunikacyjnej
    pozycja konkurencyjna
    Grupa Kapitałowa Orange Polska
    privatization of TP SA
    liberalization of the telecommunications industry
    competitive position
    Orange Polska Capital Group
    Opis:
    Motywacja: Branża telekomunikacyjna w Polsce przez wiele lat była ustawowo zmonopolizowana przez jednego, państwowego operatora, jakim była Telekomunikacja Polska SA (dalej TP SA). W 1998 roku rozpoczął się jednak długi proces prywatyzacji spółki, któremu towarzyszyła liberalizacja branży telekomunikacyjnej. Usługi stawały się coraz tańsze dla konsumentów, zaczęto stosować oferty konwergentne, jak również nastąpił szybki rozwój nowych technologii telekomunikacyjnych. Rozpoczęcie działalności przez nowych operatorów znacznie osłabiło pozycję konkurencyjną byłego monopolisty branży telekomunikacyjnej. W literaturze przedmiotu brakuje interpretacji głębokich przemian dokonujących się w branży telekomunikacyjnej. Ocena tych przekształceń w aspekcie pozycji konkurencyjnej Grupy Kapitałowej Orange Polska (dalej Grupa Orange) jest głównym motywem wyboru tematu niniejszego artykułu. Cel: Celem niniejszego artykułu jest wykazanie zależności między prywatyzacją TP SA a pozycją konkurencyjną Grupy Orange. Badanie zostało przeprowadzone za pomocą oceny danych statystycznych. Analizie zostały poddane raporty Urzędu Komunikacji Elektronicznej (UKE) o stanie rynku telekomunikacyjnego w Polsce. Wyniki: Przeprowadzona analiza wykazała zależności między zakończonym procesem prywatyzacji TP SA a pozycją konkurencyjną Grupy Orange. W wyniku tych przemian Grupa Orange straciła część udziałów na poszczególnych rynkach telekomunikacyjnych w Polsce.
    Motivation: The telecommunications industry in Poland for many years was legally monopolized by a single, state-owned operator, Telekomunikacja Polska SA (hereinafter TP SA). In 1998, however, a long process of privatization of the company began, which was accompanied by the liberalization of the telecommunications industry. The services have become increasingly cheaper for consumers, who has started to use convergence offerings, as well as the new telecommunications technologies have developed rapidly. A start-up of new operators significantly weakened the competitive position of the former telecommunications industry monopolist. In the literature of the subject there is no interpretation of the deep transformations taking place in the telecommunications industry. The assessment of these transformations in terms of the competitive position of the Orange Polska Capital Group (hereinafter Orange Group) is a key motive for the selection of the article subject. Aim: The aim of this article is to demonstrate the relationship between the privatization of TP SA and the competitive position of the Orange Group. The research was conducted through statistical data evaluation. The analysis was based on the report of the Office of Electronic Communications (UKE) about the state of the telecommunications industry in Poland. Results: The analysis showed the relationship between TP SA privatization process and the competitive position of Orange Group. As a result of these changes, the Orange Group has lost part of its share in each segment of the telecommunications market in Poland.
    Źródło:
    Catallaxy; 2017, 2, 2; 83-104
    2544-090X
    Pojawia się w:
    Catallaxy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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