- Tytuł:
- Customer Involvement in the Game Development Process
- Autorzy:
-
Prystupa-Rządca, Kaja
Starostka, Justyna - Powiązania:
- https://bibliotekanauki.pl/articles/475087.pdf
- Data publikacji:
- 2015
- Wydawca:
- Fundacja Upowszechniająca Wiedzę i Naukę Cognitione
- Tematy:
-
user involvement
game industry
new product development - Opis:
- The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies.
- Źródło:
-
Journal of Entrepreneurship, Management and Innovation; 2015, 11, 3; 43-66
2299-7075
2299-7326 - Pojawia się w:
- Journal of Entrepreneurship, Management and Innovation
- Dostawca treści:
- Biblioteka Nauki
Artykuł