- Tytuł:
-
Informacje z mediów społecznościowych we wspomaganiu oceny zdolności kredytowej
Information from social media in assisting the process of creditworthiness assessment - Autorzy:
- Kuchciak, Iwa
- Powiązania:
- https://bibliotekanauki.pl/articles/485208.pdf
- Data publikacji:
- 2015
- Wydawca:
- Bankowy Fundusz Gwarancyjny
- Tematy:
-
social media scoring
media społecznościowe
ocena zdolności kredytowej
social media
creditworthiness assessment - Opis:
- The purpose of the article is to point out the possibilities of using information derived from various social media in assessment procedures of creditworthiness. The assumption formulated in the article claims that social media credit scoring should be applied when evaluating credit reliability and credibility. The considerations included in the consecutive parts of the article were aimed at accomplishing the set purpose and proving the truthfulness of the assumption. They show the scale of use of social media by the population and analyze the data obtained from social media which can be used to support the credit process and in that way they eventually indicate the benefits and certain risks connected with the application of social scoring by banks.
- Źródło:
-
Bezpieczny Bank; 2015, 1(58); 118-140
1429-2939 - Pojawia się w:
- Bezpieczny Bank
- Dostawca treści:
- Biblioteka Nauki
Artykuł