- Tytuł:
- Insurance behaviour of generation Y in Poland and in Germany
- Autorzy:
- Przyłuska-Schmitt, J.
- Powiązania:
- https://bibliotekanauki.pl/articles/321845.pdf
- Data publikacji:
- 2018
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
generation Y
new technologies
mobile devices
life insurance
retirement security
pokolenie Y
nowe technologie
urządzenia mobilne
ubezpieczenie na życie
zabezpieczenie emerytalne - Opis:
- For a long time insurers have been looking for an answer to the question: how to attract young people with life insurance and motivate them to make a decision and buy the policy? It is not an easy task, particularly, because at a young age people do not think about the old age yet, convinced that it is remote time for them. The aim of the article is to present specific features of Generation Y, their needs and expectations and ways of taking decisions about retirement security. Such knowledge will allow the insurance business to better adjust to the needs of this customer segment which they would really like to attract. The article uses data from, among others from World Insurance Report (2015), Social Diagnosis (2014 and 2015), Deutschland in Zahlen (2015) and the results of selected research carried out in Poland and Germany in the period from 2011-2015. A method of description, deduction and ssynthesis was also used.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 119; 243-253
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł