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    Wyświetlanie 1-2 z 2
    Tytuł:
    Dynamics of the development of the branch of private sport and recreation organisations in Poland
    Autorzy:
    Gocłowska, S.
    Piątkowska, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/326223.pdf
    Data publikacji:
    2018
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    fitness club
    branża fitness
    usługi fitness
    analiza rynku
    fitness services
    fitness branch
    market analysis
    Opis:
    The branch of fitness services in Poland experiences an intensive development currently. Annual branch analyses indicate an increase of revenues from this sector as well as the higher number of participants of sport and recreation activities at fitness clubs. Due to available data evidencing the development of the branch of private sport and recreation services, the authors decided to analyse and discuss the dynamics of the fitness market in Poland. The authors determined the size and potential of this market in Poland in relation to other fitness markets in Europe. The desk research technique was used. Sources of information about the fitness market were national publications of statistical data and branch reports. Analysis results show that the Polish market is one of leading in Europe. What is more, Polish market of fitness clubs is fragmented and there are active many small organisations. The authors state that it seems that it is necessary to introduce systematic deepened research on the fitness branch in Poland, which has a significant development potential.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2018, 119; 85-93
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Financial satisfaction achieved from offered services: the case of fitness trainers
    Autorzy:
    Komańda, Marcin
    Powiązania:
    https://bibliotekanauki.pl/articles/1929235.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    fitness industry
    trainer
    financial satisfaction
    services
    branża fitness
    trener
    satysfakcja finansowa
    usługi
    Opis:
    Purpose: An analysis was conducted regarding fitness trainers’ opinions on factors related to the profitability of rendered services. Answers to two research questions were sought: a) Is it possible to group respondents based on their opinions on the level of satisfaction from the achieved revenue and the profit margin on a standard service? b) Is there a relationship between respondents’ assignment to a specific group and the fact of conducting an additional business activity (not related to the fitness sector)? Design/methodology/approach: The study was based on the use of a structured questionnaire. The five-point scale and nominal variants of answers were used for the quantitative analysis of collected data. With regard to the nature of the surveyed subjects, non-representative sampling in the form of a snowball method was used. Findings: The results obtained reveal that, among trainers expressing satisfaction from the achieved revenue and the profit margin on a standard service, dominates the group of those, who do not conduct additional business activity and, conversely, among trainers expressing indecision and lack of satisfaction dominates the group of persons, who conduct such business activity. Research limitations/implications: The main research limitation derives from the sampling method – findings cannot be generalized on the whole population of fitness trainers. However, the obtained results shed new light on the conditions of conducting business activity by fitness trainers and formulate further research questions. Originality/value: Fitness trainers (especially those who conduct business activity) are not a popular topic of scientific work in this industry (the subject of fitness clubs dominates).
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 147; 153-163
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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