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    Wyświetlanie 1-3 z 3
    Tytuł:
    Factors influencing the choice of marketing activities at a higher education institution in the context of postgraduate studies
    Autorzy:
    Ryńca, Radosław
    Suropek, Piotr
    Powiązania:
    https://bibliotekanauki.pl/articles/1879842.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    marketing activities
    postgraduate studies
    higher education
    działania marketingowe
    studia podyplomowe
    wyższa edukacja
    Opis:
    Purpose: The purpose of the paper is to identify factors influencing marketing activities undertaken in the context of postgraduate studies. It addresses issues of undertaking marketing activities in this respect. Design/methodology/approach: Objectives were achieved by the use of surveys, which were carried out at a public and private higher education institution among the managers of postgraduate studies in the field of management sciences. Findings: The authors identified factors that could affect the choice of marketing activities, as well as assessed their significance based on interviews and surveys. Originality/value: The authors identify factors influencing the marketing activities undertaken in the context of postgraduate studies.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 419-428
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Influence of generational changes on the development of teaching methods in the field of teaching information and communication technologies
    Autorzy:
    Hysa, Beata
    Zdonek, Iwona
    Powiązania:
    https://bibliotekanauki.pl/articles/1879762.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    modern teaching methods
    higher education
    ICT technologies
    nowoczesne metody nauczania
    wyższa edukacja
    technologie ICT
    Opis:
    Purpose: The purpose of this paper is to explore why and how generational changes and modern ICT have contributed to the development of didactic methods used by academic teachers in the field of teaching information and communication technologies (ICT). Design/methodology/approach: In-depth interviews were conducted with academic teachers who have been working at a university for 10 to 20 years. They do classes for full-time and part-time students, teaching mainly science subjects. Findings: This article clarifies why and how generational changes and modern ICT have contributed to the development of educational methods used by academic teachers. The article describes three generations of students: X, Y, Z, which are currently undertaking intramural and extramural studies. The report contains an analysis of the results of research concerning the work of contemporary academic teachers in terms of educational methods, teaching materials, methods of communication with students, evaluation, and control methods. The conclusions provided answers to the research questions. Research limitations/implications: The article presents the results of qualitative research, which allowed us to initially determine the characteristics of the phenomenon of generational changes and its influence on the methods of teaching used. In the next stage of the research, the authors intend to conduct surveys among academic teachers and students to explore this topic from the point of view of quantitative analysis. Originality/value: This study indicated that generational changes had transformed the teaching and working methods of academic teachers. However, this transformation does not mean the complete abandonment of previously used teaching methods, but their enrichment with new techniques related to ICT and social media.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 183-193
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Covid pandemic as a disruptive factor enhancing ICT use in social sciences’ teaching practices
    Autorzy:
    Maruszewska, Ewa Wanda
    Eisenbardt, Monika
    Tuszkiewicz, Maciej
    Powiązania:
    https://bibliotekanauki.pl/articles/27313583.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    Covid
    technology in teaching
    activity theory
    ICT use
    higher education
    technologia w nauczaniu
    teoria działań
    zastosowanie technologii ICT
    wyższa edukacja
    Opis:
    Purpose: Our research attempts to understand a change in social sciences’ academics' teaching practices that can be observed during the COVID pandemic and that are predicted after the pandemic. Design: We investigate – in the light of the Blin’s and Munro’s activity theory (2008) – whether the COVID pandemic is a disruptive factor that may lead to the transformation of social sciences academics’ teaching practices. The research instrument was a worldwide survey conducted among social sciences’ academics. Findings: COVID pandemic has already introduced changes into academics’ teaching practices in a form of broad ICT usage as well as initiated changes in the teaching activities design. Research limitations: The number of responses is limited to 382 with only a collection of 77 responses from outside of Europe. We applied a general approach for ICT means not asking respondents about particular ICT tools. COVID as a pandemic evolves continuously indicating the need for further, in-depth research in this field. Practical implications: COVID pandemic might serve as a disruptive factor enforcing further changes in social sciences’ academic teaching practices after the pandemic. Social implications: Our results indicate that the quality of social sciences teaching has worsened during the pandemic and most of the respondents do not predict significant changes in the quality of teaching after the pandemic compared to the quality of teaching before the pandemic. Originality: We contribute by showing that introduction of a new tool (ICT) and modified teaching activity design resulted in a serious alteration of the teaching practice of social sciences’ academics. We did not confirm that COVID disruption was expansive enough to permanently transform teaching practices of social sciences academics, hence we suggest that obstacles to successful incorporation of ICT in teaching practices are still present. We showed that ICT is predicted to be used more frequently rather than before (when it was only utilised as a platform to transfer traditional material) and will not modify the well-established practices referring to instructional tools. Our study suggests that the relation between teacher and teaching activity design is not mediated by ICT tools, which may result in resistance from the teachers.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 160; 383--407
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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