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Wyświetlanie 1-5 z 5
Tytuł:
The virtual dimension of socio-economic relations in European countries
Autorzy:
Witczak-Roszkowska, Danuta
Powiązania:
https://bibliotekanauki.pl/articles/1919019.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
information technology
Hellwig’s method
e-commerce
e-education
society 5.0
technologia informacyjna
metoda Hellwiga
e-handel
e-edukacja
społeczeństwo 5.0
Opis:
Purpose: The purpose of the article is to assess the level of use of information technologies by households in selected European countries and the resulting transformations in socio-economic relations. Design/methodology/approach: The article uses one of the taxonomic methods – the Hellwig’s development pattern method. 20 diagnostic features were adopted to develop Hellwig’s synthetic measure. They reflect the access and use of the Internet by households in five areas: networking and formal activities in the fields of e-government, e-banking, e-education, e-health; carrying out political and civic activities online (consulting, voting, expressing opinions); making informal contacts and participating in social networks (e.g. Facebook, Twitter, etc.); e-commerce; using instant messaging and e-mail. Findings: In the light of the characteristics adopted for the survey, the highest level of use of information technology by households is characteristic of Iceland, Norway, Denmark, Sweden, the Netherlands, Great Britain and Finland. The countries with the lowest rates are Romania and Bulgaria. Research limitations/implications: The studies presented may contribute to further in-depth analyses of the links between the use of information technologies in individual countries and their level of economic development in the long term. Originality/value: The results are addressed to public authorities in 30 European countries. On their basis, leaders in the use of information technologies by households in various areas of economic and social life were identified. The distance between the other countries was also diagnosed. The results of the research can guide public authorities in developing strategies for the development and dissemination of information technologies in their countries.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 146; 509-522
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
E-commerce and GDPR challenges for today’s entrepreneur
Autorzy:
Szymura, Monika
Powiązania:
https://bibliotekanauki.pl/articles/1877551.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
e-commerce
data
controller
handel elektroniczny
dane
kontroler
Opis:
Purpose: On 25.05.2018, Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (GDPR) entered into force. This act established new obligations for controllers and other data processors, and their proper implementation can often be a challenge, especially in light of the system of criminal sanctions in cases of non-compliance. The goal of this article is to discuss challenges and consequences in the e-commerce sector related to the changes in personal data protection laws in the industry. Design/methodology/approach: The deliberations are based on the related subject literature and an analysis of the legal provisions applicable in the area under discussion. Findings: The main challenge faced by entrepreneurs is ensuring the safety of personal data at an appropriate level in relation to their potential breaches. This approach is based on technological neutrality and risk, and it results in the requirements to be met by entrepreneurs to become more flexible, and for the implemented protection measures to be relativized. Practical implications: The simplifications introduced by the GDPR are beneficial for small- and medium-sized entrepreneurs for whom data processing is their main activity. It is not required in small organizations, which generate lower costs. Originality/value: The publication discusses the issue from the perspective of the e-commerce industry, explaining in particular the new obligations of controllers, the principles of data processing, and the exercising of data subjects’ rights.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 537-546
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Perspective of future use of autonomous robots in e-commerce
Autorzy:
Panasewicz, Klaudia
Powiązania:
https://bibliotekanauki.pl/articles/27313715.pdf
Data publikacji:
2022
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
autonomous robot
logistics
e-commerce
modern technological solutions
robot autonomiczny
logistyka
handel elektroniczny
nowoczesne rozwiązania technologiczne
Opis:
Purpose: Identification of the barriers and determinants of the use of autonomous robots in e-commerce. Design/methodology/approach: The research procedure included a review of Polish and foreign literature and survey research. The paper presents the results of a Delphi study among 25 experts of courier services. Findings: The use of autonomous robots may be one of the solutions that will contribute to the improvement of the functionality of processes in enterprises. The process of implementing autonomous robots is associated with building a relationship based on trust between the user and technology Research limitations/implications: Limitations of the conducted research reflects to only one Delphi round. Practical implications: The results of the study may be helpful for transport companies and courier companies in improving the process of delivering parcels. They can be used for elaboration policy, tools and instrument for the purposes of limitation identified under the study main barriers of the application of autonomous robots in the e-commerce. Originality/value: The presented research and conclusions provide practical tips for transport and delivery companies on how to use autonomous robots to improve the process of delivering parcels in the e-commerce sector, based on the results obtained from the Delphi study.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 158; 473--487
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Building consumer engagement and loyalty while traversing the customer journey in the online space
Autorzy:
Bajak, Maria
Spendel, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/27313536.pdf
Data publikacji:
2022
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
consumer loyalty
E-Commerce
market communication
buyer behavior
customer journey
lojalność konsumentów
Handel elektroniczny
komunikacja rynkowa
zachowania nabywców
Opis:
Purpose: The overriding goal of the considerations is to recognize the phenomena occurring when the buyer traverses the customer journey in the online space and their importance in building his commitment and loyalty. Design/methodology/approach: Dynamic technological progress significantly influences the course of consumer's decision-making processes. Brands are looking for more and more touchpoints on the customer's journey in order to be able to smoothly surround the recipient with messages. As part of the considerations, it was examined how the forms and tools of marketing communication can support marketing activities at individual stages of the customer journey. Findings: The presented publication classifies online marketing communication tools and indicates their links with the various stages of purchasing, the 5A model and building an active consumer attitude towards the brand. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. The study will help to perform a comprehensive analysis of the application being discussed. Practical implications: The right choice of forms and tools of marketing communication not only determines the purchase, but also builds the commitment and loyalty of the buyer, who may ultimately become a brand advocate. Therefore, it is particularly important to have a holistic approach to the dialogue with the consumer and to understand the mechanisms influencing his decisions. Originality/value: Although the topic of e-commerce appears in academic publications, only a few of them relate these devices to the customer journey. This paper comprehensively deals with this topic and focuses on the relationship between online customer journey, the 5A model and the promotion mix tools.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 160; 39--52
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Koszty założenia oraz działalności sklepu internetowego
Costs of creation and dealing of internet shop
Autorzy:
Czupryna-Nowak, A.
Powiązania:
https://bibliotekanauki.pl/articles/323560.pdf
Data publikacji:
2013
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
handel elektroniczny
działalność gospodarcza
koszty
oprogramowanie komputerowe
grafika komputerowa
domena internetowa
reklama
e-commerce
economic activity
costs
computer software
computer graphics
internet domain
advertisement
Opis:
Obecna sytuacja podmiotów gospodarczych wymusza kreatywnego podejścia do klientów. Jednym z takich sposobów jest prowadzenie internetowego sklepu sprzedaży swoich towarów i usług. Artykuł przedstawia zarówno koszty związane z otwarciem, prowadzeniem, jak i ich prognozę na kilka kolejnych lat.
Current situation of operators forces them to make creative attitude towards its customers. One of the way is the internet way of selling products and services. The article presents costs connected with opening, dealing of internet shop and predictions for next years.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2013, 64; 33-42
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-5 z 5

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