- Tytuł:
- The Tesla in the world of signs - between good and evil
- Autorzy:
- Widota, Andrzej
- Powiązania:
- https://bibliotekanauki.pl/articles/324682.pdf
- Data publikacji:
- 2019
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
electric cars
hyper real
sign
semiotics
Tesla
samochody elektryczne
znak
semiotyka - Opis:
- In the context of the environmental debate, the popular dichotomy of good and evil becomes the dichotomy of ecological and unecological. Since its introduction in 2012, the Tesla Model S has become the synonym of environmentally-friendly driving. The car has become much more than its use-value, not only because its creators have chosen to fill it with meanings (“0 engines, 0 emissions, 100% electric” is an early advertising slogan) but also because by entering the world of signs, the objects begin to live independently of their subjects. Although the status of the Tesla as a sustainable means of transport remain questionable, it still manages to function as one in the sphere of the virtual.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2019, 135; 223-234
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł