- Tytuł:
- Determinants of participation in collaborative fashion consumption - provider perspectives
- Autorzy:
-
Michalak, Szymon
Bartkowiak, Paweł
Ankiel, Magdalena
Olejniczak, Tomasz
Stachwiak-Krzyżan, Magda - Powiązania:
- https://bibliotekanauki.pl/articles/27313713.pdf
- Data publikacji:
- 2022
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
sharing economy
collaborative fashion consumption
CFC
consumer behavior
motives
structural equation model
SEM
sustainable consumption
ekonomia współdzielenia
wspólna konsumpcja mody
zachowania konsumentów
motywy
model równań strukturalnych
zrównoważona konsumpcja - Opis:
- Purpose: The development of digital technology is one of the most important factors driving changes in consumer behavior in the 21st century. Today, the sharing economy covers more and more areas of consumers' daily lives. Using online apps to exchange, sell, buy or rent clothes has become one of the most popular ways of consuming fashion around the world. The main objective of this paper is to assess the importance and estimate the impact of the determinants (motives and unpleasant user experience) of providers' engagement in collaborative fashion consumption (CFC). Design/methodology/approach: The study was conducted using an online survey with 420 respondents in Poland - users (providers) of CFC platforms. A confirmatory factor analysis (CFA) and structural equation model (SEM) was performed using AMOS 21.0 version. The conducted research allowed to identify the importance and to determine the influence of examined factors on attitudes toward CFCs and willingness to use CFC apps in the future. Findings: Economic motives did not outperform non-economic motives to participate as a provider in CFC. Pragmatic motives were by far the most important determinants of fashion sharing. Environmental factors are an important reason for providers to participate in CFC but they may not be a direct motivation for CC participation. Social motives recorded the lowest average importance rating in the context of participation in CFC. Unpleasant user experience negatively influence both the attitudes toward using CFC apps and the willingness to use them in the future Research limitations/implications: The research was conducted only on Polish users, so due to cultural differences, the meaning and impact of the motives of using these apps may be different in other countries. Due to the method of sampling and sample size, the results cannot be treated as representative for the population of Polish users of CFC platforms. Future research could include conducting cross-country research and one may attempt to broaden the scope to include other categories of motives. Future research could also extend the scope of unpleasant user experience with other factors. Practical implications: The results of research on the motives of users' use of CFC apps should be useful for enterprises in the context of designing activities in the field of marketing communication. Originality/value: The paper fills a research gap in the field of research on the determinants of polish providers' engagement in collaborative fashion consumption (CFC).
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2022, 158; 413--442
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
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