- Tytuł:
-
Analiza reklamacji a doskonalenie organizacji – wymiar praktyczny
Analysis of a complaints vs organization improvement – a practical scope - Autorzy:
-
Balon, U.
Nowicki, P.
Kafel, P. - Powiązania:
- https://bibliotekanauki.pl/articles/340001.pdf
- Data publikacji:
- 2015
- Wydawca:
- Polskie Towarzystwo Zarządzania Produkcją
- Tematy:
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complaints
organization improvement
quality management system
customer satisfaction
skarga
system zarządzania jakością
satysfakcja klienta - Opis:
- The interest of the customer, research of its satisfaction, usage of his opinion to determine the goals of the organization as well as the introduction of improvement activities has been a quite common activity nowadays. In that kind of approach, implemented quality management system (QMS) according to the requirements of the ISO 9000 series, support the organization, in which the key role is played by the customer and its needs. One of the simplest methods of assessing customer satisfaction is the analysis of complaints. Customers complaints communicate to the company important information that concerning problems encountered while using the product and with quality of services. In this way, it also give the organization the opportunity to undertake activities related to the fulfill the needs of unsatisfied customer as well as to improve functioning of the organization. Customers who file a complaints may become the most loyal clients of the company only if the organization can gain their trust. Information relating to consumer comments on the product should give the company an input element in the product and organization improvement process. Therefore, the complaint process should be an important tool used for customer relationship management in an enterprise. The aim of this study was to analyze the complaint process in organizations that had certified QMS in the past, according to the requirements of ISO 9001 and gave up its certification. There has been identified and examined a problem whether complaint is an important element only in organizations with implemented, functioning and certified QMS, or whether these processes are applied in organizations that, for various reasons, have not decided on its re-certification. Following this study by in-depth interviews with persons responsible for the operation of management systems can be stated that the analysis of complaints is carried out regardless of the certified quality management system. There has been applied a procedure for handling complaints in the surveyed organizations. The data is collected and complaints are analyzed using programs for customer relationship management, including CRM. According to respondents, the analysis of complaint is a very good tool that is used to improve products, processes and organizations. Surveyed companies take the actions to increase customer satisfaction, especially the by contacts with the organization. In their opinion a satisfied customer helps in creating the image of the company on the market. Tested organizations almost unanimously identified that an unhappy customer can spoil opinions on the market. Therefore, different measures are aimed at maintaining a disgruntled customer.
- Źródło:
-
Zarządzanie Przedsiębiorstwem; 2015, 18, 1; 2-7
1643-4773 - Pojawia się w:
- Zarządzanie Przedsiębiorstwem
- Dostawca treści:
- Biblioteka Nauki
Artykuł