- Tytuł:
- The Influence of Corporate Communication Strategy and Customer Value Creation Toward Creation of Reputation (Case Study at Len-Indonesian State Owned Company)
- Autorzy:
-
Syaifuddin, Syaifuddin
Rizal, Achmad - Powiązania:
- https://bibliotekanauki.pl/articles/1166911.pdf
- Data publikacji:
- 2018
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
Corporate communication strategy
corporate reputation
customer value creation - Opis:
- The objectives of this research are to know and to analyze corporate communication strategy, customer value creation, creation of corporate reputation and the influence of corporate communication strategy and customer value creation toward creation of corporate reputation. This research is descriptive and verificative with descriptive survey and explanatory with stratified random sampling. The amount of sample is 55 respondents. Data collection techniques are library data, observation, and questioner. Analysis data used is path analysis. Research results show that the corporate communication strategy and customer value creation influence creation of reputation Len Industri Group is 53.7% simultaneously. The influence of corporate communication strategy to the creation of reputation is at 47.2% partially while customer value creation does not significantly influence the creation of reputation is 5.1%.
- Źródło:
-
World Scientific News; 2018, 105; 62-73
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł