- Tytuł:
- Strategic analysis of the Arms Company
- Autorzy:
- Oziębło, Małgorzata
- Powiązania:
- https://bibliotekanauki.pl/articles/2201547.pdf
- Data publikacji:
- 2022
- Wydawca:
- Towarzystwo Wiedzy Obronnej
- Tematy:
-
strategic analysis
PEST method
Porter five forces method
strategic balance
SWOT/TOWS analysis
analiza strategiczna
metoda PEST
metoda pięciu sił Portera
analiza SWOT/TOWS - Opis:
- The main objective of the article is to conduct a strategic analysis of an arms company from the defense industry sector selected from a group of companies belonging to Polska Grupa Zbrojeniowa S.A. The article attempts to verify the following research hypothesis: It should be presumed that the appropriate selection of methods of strategic analysis contributes to a more objective determination of the development potential of an entity from the arms industry. This can lead to stable company development and increase the competitiveness of arms companies. A strategic analysis of the company was conducted based on the PEST method, Porter's five forces method, strategic balance and SWOT/TOWS analysis. A synthesis of the findings of the research methods used was made.
- Źródło:
-
Wiedza Obronna; 2022, 3; 235--264
0209-0031
2658-0829 - Pojawia się w:
- Wiedza Obronna
- Dostawca treści:
- Biblioteka Nauki
Artykuł