- Tytuł:
- Reklama a ćas
- Autorzy:
- SRPOVA, HANA
- Powiązania:
- https://bibliotekanauki.pl/articles/957696.pdf
- Data publikacji:
- 2007
- Wydawca:
- Uniwersytet Opolski
- Tematy:
-
contemporary Czech advertisements
1930-1939 Czech advertisements
non-verbal means of expression
verbal means of expression
popular strategies - Opis:
- The article compares old Czech printed advertisements (from the 30s of the 20,h centu- ry) with contemporary ones. Non-verbal means of expression were limited to black and white colours, various letter types and pictures (rather drawings than paintings and photo- graphs). Texts, written always in standard Czech, used mostly imperative, present tense, second person plural, third persons singular and plural, and various verbal and morpholo- gical means of intensification. Interested only in figures, the authors of old advertise- ments ignored tropes (frequent in contemporary ones), and they used rhyme rarely. Only several texts included slogan and company’s logo. The popular strategies were fear, experts' recommendation, company tradition and export of the product.
- Źródło:
-
Stylistyka; 2007, 16; 443-454
1230-2287
2545-1669 - Pojawia się w:
- Stylistyka
- Dostawca treści:
- Biblioteka Nauki
Artykuł