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    Wyświetlanie 1-9 z 9
    Tytuł:
    Komunikacja między generacjami w perspektywie stylistycznej
    Communication between generations in style perspective
    Autorzy:
    Kita, M.
    Powiązania:
    https://bibliotekanauki.pl/articles/1008861.pdf
    Data publikacji:
    2006
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    GENERATIONS
    VERBAL COMMUNICATION
    Opis:
    The author is interested in verbal communication problems between generations - the young and the old. The opposition US vs. THEM is reflected in language and its communicative use, deepening the distance between the generations. An exclusion of children and youth typical for previous centuries is no longer true. It was replaced by a progressive cultural marginalization of old age people. The differences between the language of the young and the old are manifested on the lexical, phraseological and stylistic levels. Having enumerated the language, stylistic and communicative problems of the theoretical and methodological nature, the author presents three possibilities of inter-generation communication: (1) Each of the interactants maintains one's own way of speaking and then the communication becomes more difficult or even blocked - confrontation style. (2) Both parties present a mutual compromise tendencies if the aim of the communication act is a mutual understanding - consensual style. (3) The interactants adopt their interlocutor's style - adoptive style (chameleon style).
    Źródło:
    Stylistyka; 2006, 15; 295-317
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Идеология и внушение в эзотерической литературе (на материале Эрнста Мулбашева о Горобе Богов)
    Autorzy:
    Дементьев, Вадим В.
    Powiązania:
    https://bibliotekanauki.pl/articles/615182.pdf
    Data publikacji:
    2013
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    ideology
    verbal influence
    suggestion
    esoteric literature
    Mouldashev
    Opis:
    The article is devoted to the means of verbal influence, persuasion and suggestion in the series of books by Ernst Mouldashev entitled City of the Gods. The obje ctives ofthese means are to generate interest and credibility of reported information and developing a “divine” concept, to reduce the image of the author and to give the impression of authenticity. Cases are analyzed where the author successively copes with these tasks, as well as those where the lack of his language competence prevents him from fulfilling these goals.
    Źródło:
    Stylistyka; 2013, 22; 91-121
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Reklama a ćas
    Autorzy:
    SRPOVA, HANA
    Powiązania:
    https://bibliotekanauki.pl/articles/957696.pdf
    Data publikacji:
    2007
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    contemporary Czech advertisements
    1930-1939 Czech advertisements
    non-verbal means of expression
    verbal means of expression
    popular strategies
    Opis:
    The article compares old Czech printed advertisements (from the 30s of the 20,h centu- ry) with contemporary ones. Non-verbal means of expression were limited to black and white colours, various letter types and pictures (rather drawings than paintings and photo- graphs). Texts, written always in standard Czech, used mostly imperative, present tense, second person plural, third persons singular and plural, and various verbal and morpholo- gical means of intensification. Interested only in figures, the authors of old advertise- ments ignored tropes (frequent in contemporary ones), and they used rhyme rarely. Only several texts included slogan and company’s logo. The popular strategies were fear, experts' recommendation, company tradition and export of the product.
    Źródło:
    Stylistyka; 2007, 16; 443-454
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Script oppositions and humorous targets: promoting values and constructing identities via humor in Greek conversational data
    Autorzy:
    Archakis, A.
    Tsakona, V.
    Powiązania:
    https://bibliotekanauki.pl/articles/1009044.pdf
    Data publikacji:
    2006
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    CONVERSATIONAL NARRATIVE
    GENERAL THEORY OF VERBAL HUMOR
    HUMOR
    SELF-TARGETING HUMOR
    Opis:
    Recent pragmatic research focuses on the issue of identity construction via humor. In this paper, we intend to investigate how could the General Theory of Verbal Humor (in Attardo 2001, henceforth GTVH) contribute to the analysis of humor as a means of identity construction. Among the six knowledge resources proposed by the GTVH we focus on target and script opposition. The first one helps us identify whose behavior our young informants consider incongruous and, at the same time, worth laughing at. The second one reveals the specific (and often implicit) norms and values shared by conversationalists. We illustrate our points using Greek conversational narratives coming from same-gender groups of young Greek males and females. We show that, in our data, conversationalists select targets either outside or inside their group. Special emphasis is given to self-targeting humor (henceforth STH) and its function as a discourse strategy used for identity construction. Previous research on this kind of humor has revealed that STH can be interpreted as an index of either lack or presence of self-confidence and self-esteem. Our data show that, by using STH, our interlocutors indirectly point to a positive self-image. In all cases, the target of humor reinforces the existing bonds among group members, while bringing the evaluative dimension of humor to the surface and revealing the group values. Finally, our analysis brings an interesting pragmatic difference to the surface. This difference is related to the effect of humor on the identities constructed: through humor directed at other people's behavior (in the cases of out- and in-group targets), the speaker eventually de-legitimizes those others, while, through self-targeting humor, the speaker aims at legitimizing him/herself and his/her own actions.
    Źródło:
    Stylistyka; 2006, 15; 119-134
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Nacional'no-kul'turna modal'nist' avtors'kich rozdumiv v ukrainskich prozovich tekstach kincâ XX- počatku XXI st.
    National cultural author’s modality in prose at the end of the 20th century and at the beginning of the 21st century
    Autorzy:
    Golojuch, Larisa
    Powiązania:
    https://bibliotekanauki.pl/articles/615243.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    national cultural author’s modality
    fiction
    text
    verbal center
    thought
    Opis:
    There paper deals with the author’s modality in Ukrainian fiction of the end of the 20th and the beginning of the 21st century. The author seems to be the creator of the individual idiolect and the specific mentality bearer. National cultural author’s modality in the analyzed case can be realized through the activation of the lexemes such as: person, politics, village, time, Ukraine, people etc.
    Źródło:
    Stylistyka; 2015, 24; 357-366
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Linguistic portrait of a writer as the object ofstylistics and history ofliterary language
    Autorzy:
    Myalkovska, Ludmyla
    Powiązania:
    https://bibliotekanauki.pl/articles/1203417.pdf
    Data publikacji:
    2011
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    linguistic creation
    idiostyle
    verbal metaphors
    lexical-associative field
    comparisons
    artistic definitions
    Opis:
    Specific of language and creativity of I. NechuiLevytskyi’s in the context of history of Ukrainian literary language is outlined. The analysis of idiostyle writer is carried out after presence in the artistic texts of conceptual lexical units which form lexical-associative field “intelligentsia”. The basie structural and semantic types of metaphors are considered with key words dream, idea, heart, soul. Activity of comparisons and artistic definitions is marked in the system of figurative and stylistic language means of the researched prose. The last definitions are concemed such concepts, as “intelligentsia”, “nationalism”, “life”.
    Źródło:
    Stylistyka; 2011, 20; 101-108
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    O semiotycznej i intersemiotycznej roli tematu głównego. Od syntezy dziejów narodu polskiego do malarstwa realistycznego i nowoczesnego
    Autorzy:
    Czerwiński, Maciej
    Powiązania:
    https://bibliotekanauki.pl/articles/1203382.pdf
    Data publikacji:
    2011
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    semiotics
    semiotics of culture
    historical text
    painting
    image
    verbal codes
    visual codes
    Opis:
    In the article the problem of semiosis of the global topie in verbal and visual texts is taken into consideration. In the first section a theoretical framework is introduced, in the second verbal text (i.e. the genre of the synthesis of Polish national history) is elaborated, in the third the similar discussion on visual ‘texts’ is conducted, while in the fourth section finał remarks are provided with additional suggestions concerning further investigations.The opening remarks concern the very idea of the topie in verbal texts, notably in historical texts (the operational term finał—taken from semiotic works of Boris Uspienski - is introduced). The finał - interrelated with the global topie and genre - organizes the whole historical narration and establishes its cohesion; their overwhelming presence enables grasping the very act of data interpretation. Every event or historical figurę conceptualized in a historical narration (for instance the Prussian Homage in 1525 or Polish king Sigismund) receives its own meaning only insofar as it maintains its constant relation with the global topie expressed by the title (top-down and bottom-up mechanisms).There are some similarities that the title and global topie possess in the acts of interpretation of painting, notably realistic representations of historical events. For example a piece of Jan Matejko entitled Hołd Pruski (Prussian Homage) imposes on an observer a set of connotative features deeply rooted in the Polish imaginery encoded in language and structured by the national narration. This particular example opens up a discussion about the function of the verbal title and visual ‘text’ in pieces of Giorgione, Rene Magritte, Kazimierz Malewicz, Marek Rostworowski.The analysis is not finished; it only sketches a very generał problem of interrelation of verbal and visual codes that could be analyzed within the field of semiotics and semiotics of culture.
    Źródło:
    Stylistyka; 2011, 20; 213-232
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Typologie žen a mužů v českých reklamách
    Man and Woman in the Czech Advertising Discourse
    Autorzy:
    SRPOVÁ, HANA
    Powiązania:
    https://bibliotekanauki.pl/articles/953869.pdf
    Data publikacji:
    2008-12-31
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    Czech advertisements
    target group
    male types
    female types
    verbal means of expression
    gender differences
    Opis:
    The article deals with the different types of women and men in the Czech advertisements. The author starts from the premise that in order to increase the effectiveness of advertising, it is essential for advertisers to select suitable means of expression primarily on the basis of the needs or weaknesses of the target group (the segment of the population at which the product is mainly aimed, i.e. the group which is required to start buying the product), and in verbal terms, on the particular sociolect of the target group. The author’s research leads her to claim that it is actually the target group that plays the decisive role in the selection of advertising strategies. Women and men are not only target groups, but also useful models for visual and audiovisual advertising. The way in which people are used in advertising greatly reflects the stereotypes current in a particular society and at a particular time. In this sense advertising acts as a mirror of society - of its behaviours, value system, systems of relationships, and moral principles. The author analyses individual cases in which advertisers depict women and men. She classifies various types of women and men used in Czech mass media advertising, noting the verbal means, which differ depending on the target group.
    Źródło:
    Stylistyka; 2008, 17; 273-284
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Pomiędzy studiami nad tekstem literackim a semiotyką artystyczną
    Between the studies of literary texts and artistic semiotics
    Autorzy:
    Chrzanowska-Kluczewska, Elżbieta
    Powiązania:
    https://bibliotekanauki.pl/articles/615231.pdf
    Data publikacji:
    2015
    Wydawca:
    Uniwersytet Opolski
    Tematy:
    artistic semiotics
    intermediality/convergence of arts
    schematicity
    verbal and visual tropes
    semiotic stylistic universals
    Opis:
    The article focuses on the comparison of verbal and non-verbal visual artworks (paintings) conceived as texts in a broad semiotic understanding, thus addressing the issue of intermediality (convergence of arts). The first problem discussed is that of a degree of underdetermination/schematicity present in literary texts and visual artworks. The opinions of philosophers and theoreticians of art on this theme have been divergent, with the outstanding Polish phenomenologist Roman Ingarden favouring literary texts as less “gappy” than paintings (due to the capacity of natural language to invoke several sensations) and thus easier to “concretize” (i.e. fill in during interpreta- tion) and with E. H. Gombrich treating paintings as less “handicapped” in sensory perception (more detailed, open to holistic instant scrutiny). The second major query concerns the presence of tropes in non-verbal texts. The author supports the thesis that tropes exist not only in verbal texts but are also capable of structuring all kinds of visual and spatial texts, such as paintings, sculptures, installations, architectural works, urban and garden spaces, as well as products of artistic design. The discussion proceeds against a larger background showing the camp of supporters of visual tropes – representatives of several disciplines (Jakobson, Barthes, Todorov, Gombrich, Porêbski, Wys³ouch, and the cognitive scholars) set against the group of non-believers in the visuality of tropes (Arnheim, Foucault, Ziomek, partly Mayenowa). Although the author remains sceptical about the possibility of finding a common “grammar” for all semiotic artistic systems in the sense of imposing on them morphology and syntax in the strictly linguistic understanding, she strongly believes that all aesthetically marked semiotic texts share a common stylistic core, in which figuration (and tropes in particular) qualify as semiotic stylistic universals. The list of such universal tropes may be claimed to include the four master tropes: metaphor, metonymy, synecdoche and irony, extended by: simile, antithesis, catachresis (semantic anomaly), euphemia, suppression and antithesis (cf. Chrzanowska-Kluczewska 2013).The discussion of visual tropes is carried out on the example of four capriccios – oil paintings featuring the seasons of the year/elements by the mannerist artist Giuseppe Arcimboldi.  
    Źródło:
    Stylistyka; 2015, 24; 113-130
    1230-2287
    2545-1669
    Pojawia się w:
    Stylistyka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-9 z 9

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