Wszystkie pola: male and female - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Гендер и жанр: Мужской и женский варианты русского речевого жанра “разговор по дyшaм”
Gender and Genre: Male and Female Versions of Russian Speech Genre “Razgovor po Dusham” (“Soul Talk)
Autorzy:: Дементьев, Вадим B.
Powiązania:: https://bibliotekanauki.pl/articles/1926892.pdf
Data publikacji:: 2004-12-30
Wydawca:: Uniwersytet Opolski
Opis:: Gender causation of the genre framework of speech is explained in this article. Male and female versions of Russian speech genre “razgovor po dusham” (“soul talk”), that vary in the genre topic, style and composition, are researched here. This genre is highly relevant to the system of the basic values of Russian culture.
Źródło:: Stylistyka; 2004, 13; 55-80
1230-2287
2545-1669
Pojawia się w:: Stylistyka
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Gender w polskiej i niemieckiej reklamie prasowej. Porównawcza analiza dyskursu
Gender in Polish and German Press Advertising
Autorzy:: Baj, Barbara
Powiązania:: https://bibliotekanauki.pl/articles/953968.pdf
Data publikacji:: 2010-12-02
Wydawca:: Uniwersytet Opolski
Tematy:: discourse
gender
sex
male
female
press advertising
comparative analysis
Opis:: The subject of this article is a linguistic analysis of gender discourse in multimodal texts of press advertising. This analysis is a comparative one. The comparison is drawn between one Polish advert from a magazine Twój Styl and one German advert from Der Spiegel (both from 2004), which show distinct similarity in many aspects. For the discourse analysis a multilevel linguistic approach suggested by German linguists has been used.
Źródło:: Stylistyka; 2010, 19; 135-144
1230-2287
2545-1669
Pojawia się w:: Stylistyka
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Typologie žen a mužů v českých reklamách
Man and Woman in the Czech Advertising Discourse
Autorzy:: SRPOVÁ, HANA
Powiązania:: https://bibliotekanauki.pl/articles/953869.pdf
Data publikacji:: 2008-12-31
Wydawca:: Uniwersytet Opolski
Tematy:: Czech advertisements
target group
male types
female types
verbal means of expression
gender differences
Opis:: The article deals with the different types of women and men in the Czech advertisements. The author starts from the premise that in order to increase the effectiveness of advertising, it is essential for advertisers to select suitable means of expression primarily on the basis of the needs or weaknesses of the target group (the segment of the population at which the product is mainly aimed, i.e. the group which is required to start buying the product), and in verbal terms, on the particular sociolect of the target group. The author’s research leads her to claim that it is actually the target group that plays the decisive role in the selection of advertising strategies. Women and men are not only target groups, but also useful models for visual and audiovisual advertising. The way in which people are used in advertising greatly reflects the stereotypes current in a particular society and at a particular time. In this sense advertising acts as a mirror of society - of its behaviours, value system, systems of relationships, and moral principles. The author analyses individual cases in which advertisers depict women and men. She classifies various types of women and men used in Czech mass media advertising, noting the verbal means, which differ depending on the target group.
Źródło:: Stylistyka; 2008, 17; 273-284
1230-2287
2545-1669
Pojawia się w:: Stylistyka
Dostawca treści:: Biblioteka Nauki

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