- Tytuł:
-
Tworzenie klastrów dla produktów turystycznych. Przykład Tropical North Queensland w Australii oraz Wschodniego Szlaku Rowerowego Green Velo w Polsce
Creating Clasters for Tourist Products. Examples of Tropical North Queensland in Australia and Wschodni Szlak Rowerowy Green Velo in Poland - Autorzy:
- Wilk-Grzywna, Małgorzata
- Powiązania:
- https://bibliotekanauki.pl/articles/2028838.pdf
- Data publikacji:
- 2015
- Wydawca:
- Polska Akademia Nauk. Czytelnia Czasopism PAN
- Tematy:
-
Brand tourism product
cluster
co-operation
cycle trail
tourism - Opis:
- Eastern Cycle Trail Green Velo has a tremendous potential to become a recognizable brand tourism product for Polish and foreign tourists which will present a strong competition against a wide variety of cycling trails already existing in Poland and Europe. In order to achieve this goal, however, one has to implement an effective management model of Green Velo Trail in the years 2016-2020. A recommended management system for Green Velo trail is the tourism cluster. By implementing a proper management model one will avoid the risk of potential coherence loss, both in marketing and operational aspects of the trail. Moreover, it will allow to introduce competitive tourism offers and sales packages to the market and ensure the so called “project durability”. In developing Green Velo product one should benefit from the experience of the existing clusters which have already achieved a significant marketing and PR success, such as Tourism Tropical North Queenisland. Fully functional tourism product based on the idea of a cluster will fully enhance tourism economy of Eastern Poland.
- Źródło:
-
Studia komitetu przestrzennego zagospodarowania kraju PAN; 2015, 162; 169-183
0079-3507 - Pojawia się w:
- Studia komitetu przestrzennego zagospodarowania kraju PAN
- Dostawca treści:
- Biblioteka Nauki
Artykuł