- Tytuł:
- Medialny obraz rzeczywistości
- Autorzy:
- Łódzki, Bartłomiej
- Powiązania:
- https://bibliotekanauki.pl/articles/447845.pdf
- Data publikacji:
- 2017
- Wydawca:
- Uniwersytet Papieski Jana Pawła II w Krakowie
- Tematy:
- agenda‑setting
- Opis:
- Empirical research conducted over decades has proven unequivocally that the media affects its audience. Depending on the decade and the existing paradigm, a broader or narrower scope for potential impact is indicated. The author presents selected results of research on the agenda‑setting and framing process as well as the characteristics of both phenomena in order to find out whether the mechanisms behind them should be considered in the manipulation category. Nowadays, in the age of rapid development of „new” media, especially social media platforms, individuals are no longer merely passive users but can act as an active sender. This causes the impact of the media to appear distracted. The purpose of this article is also an attempt to answer the question of what role traditional media plays today and whether their role in setting up the thematic agenda has changed significantly.
- Źródło:
-
Studia Socialia Cracoviensia; 2017, 9, 1
2080-6604 - Pojawia się w:
- Studia Socialia Cracoviensia
- Dostawca treści:
- Biblioteka Nauki
Artykuł