- Tytuł:
-
System informacji i komunikacji marketingowej wobec wyzwań gospodarki opartej na wiedzy i mądrości
Information and Communication Systems Regarding to Marketing Challenges Based on the Knowledge Economy and Wisdom - Autorzy:
- Kramer, Józef
- Powiązania:
- https://bibliotekanauki.pl/articles/590003.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Gospodarka oparta na wiedzy (GOW)
Informacja marketingowa
Komunikowanie marketingowe
Marketing communication
Marketing information Knowledge-based economy - Opis:
- Extraction, processing and transformation of information determine the smooth functioning of the organization. This enables the important function of communication within the company and to communicate with the environment. Marketing communication systems developed along with the formation of the information society. An important feature of the information society is a knowledge-based economy. It is an economic order in which knowledge is a key resource, not work and assets. The company knowledge oriented, has the knowledge about customers, competitors and its own employees, apples relationship marketing and internal marketing. However, the paradigm of the knowledge economy has been shaken by the global economic crisis. The discussion has become a new paradigm: an economy based on wisdom, that is, except the knowledge that takes into account imagination, the experience and ethics. This is important for the content of the message which is the core of communication.
- Źródło:
-
Studia Ekonomiczne; 2013, 140; 9-21
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł