- Tytuł:
-
Perspektywy i wyzwania marketingu w administracji publicznej w Polsce
The Prospects and Challenges of Polish Public Administration - Autorzy:
- Folga, Radosław
- Powiązania:
- https://bibliotekanauki.pl/articles/589773.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Administracja publiczna
Marketing
Sektor publiczny
Public administration
Public sector - Opis:
- The fundamental goal of public administration is satisfaction of common and individual citizens' needs, which result from coexistence in the communities. By definition, it is a marketing approach based on the human needs diagnosis and searching the ways of providing for them. Still, the true challenge will be moving onto a higher level of the marketing management and the concern about such areas of interest as: organizational humanism, operating in virtual reality, creating a prosumer, partnership and social participation, investments in social capital, public opinion and life quality researches and treating public services as marketing products.
- Źródło:
-
Studia Ekonomiczne; 2014, 194; 79-104
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł