- Tytuł:
-
E-marketing w praktyce regionów turystycznych Polski
E-marketing in the practice of tourist regions in Poland - Autorzy:
- Nowacki, Marek
- Powiązania:
- https://bibliotekanauki.pl/articles/464822.pdf
- Data publikacji:
- 2015-09-30
- Wydawca:
- Akademia Wychowania Fizycznego we Wrocławiu
- Tematy:
-
e-marketing
regiony turystyczne Polski
benchmarking
regionalneorganizacje turystyczne
tourist regions in Poland
DMO - Opis:
- Background. The paper contains a review of contemporary e-marketing forms applied by the Destination Management Organizations; their classification was also performed. Material and methods. In the empirical part, various activities of Destination Management Organizations in Poland were described in terms of e-marketing (the usage of the Internet: Web 1.0, Web 2.0, and mobile applications). Best practices in this field were identified, too. A benchmarking analysis was applied. Results and conclusions. The study allowed to point out the Polish tourist regions where e-marketing activities were conducted almost perfectly. Several recommendations were presented to improve the effectiveness of e-marketing strategies in the regions.
- Źródło:
-
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 49; 107-117
0239-4375 - Pojawia się w:
- Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
- Dostawca treści:
- Biblioteka Nauki
Artykuł