- Tytuł:
-
Perspektywy rozwoju turystyki farmaceutycznej w regionie Polski południowej
Pharmaceutical tourism development prospects in the region of Southern Poland - Autorzy:
-
Lubowiecki-Vikuk, Adrian P.
Mucha, Dominika - Powiązania:
- https://bibliotekanauki.pl/articles/464946.pdf
- Data publikacji:
- 2015-09-30
- Wydawca:
- Akademia Wychowania Fizycznego we Wrocławiu
- Tematy:
-
medyczna
turystyka farmaceutyczna
pacjent zagraniczny
turysta
apteka
medical tourism
pharmaceutical tourism
foreign patient
tourist
pharmacy - Opis:
- Background. The number of foreign patients in pharmacies is relatively on the increase, which contributes to the development of medical tourism, especially of one of its categories – pharmaceutical tourism. This requires an estimation of the foreign patients segment, determination of the sociodemographic profile of the ‘pharmaceutical tourist’, identification of the tourist’s purchase-related behaviour, and indication of the prospects for the pharmaceutical tourism development. Materials and methods. The research concerned a randomtarget group of 167 pharmacies operating in the region of Southern Poland. An own survey was applied. Results. In the years 2012–2014, the number of foreign patients using the services of the pharmacies rose by over 13 500. These were mainly male patients, aged 31–40 (30.4%), coming from Great Britain (18.8%), Germany (16.3%), Russia (10.5%), and the Czech Republic (10.3%). Most of them arrived in winter. Over-the-counter drugs are a popular purchase (68%) and a patient’s average expense does not exceed PLN 250.00 (46%). Using hard arguments, 49.1% of the surveyed pharmacies representatives express no optimism about the development of medical tourism. Conclusions. The results of the research indicate that there is an urgent need to make diverse interventions on the market of medical tourism, including pharmaceutical tourism.
- Źródło:
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Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu; 2015, 49; 147-156
0239-4375 - Pojawia się w:
- Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
- Dostawca treści:
- Biblioteka Nauki
Artykuł