Wszystkie pola: Gorączko, Joanna - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Rola marketingu terytorialnego w kreowaniu wizerunku wybranych polskich miast
Autorzy:: Gorączko, Joanna
Powiązania:: https://bibliotekanauki.pl/articles/629518.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Opis:: In the article „the role of Territorial Marketing in Creating the Image of the Selected Polish Cities” the promotion procedures taken by some Polish communities were described. At the beginning of the paper the specificity of the cities was noticed and the complex notion of territorial marketing was desribed. Territorial marketing is based on the specific tools which help to achieve the intended goals of marketing. This paper describes the examples of promotional campaigns of selected Polish metropolises – the largest cities but also smaller towns which have shown some characteristics.
Źródło:: Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM; 2015, 11; 27-38
2081-8270
Pojawia się w:: Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Znane i nieznane oblicza utopii, antyutopii i dystopii w dziełach światowej kinematografii
Autorzy:: Gorączko, Joanna
Powiązania:: https://bibliotekanauki.pl/articles/629340.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Opis:: In the article „Known and the unknown aspects of utopia, anti-utopia and dystopia in the works of world cinema” examples of movies, in which these types of visions appear, were described. In the paper concepts of utopia, dystopia and anti-utopia were explained. The differences between these notions were presented. The word utopia comes from the book of Thomas More, which presented a vision of an ideal world in which notions of peace and order were realized. On the basis of the concept of utopia, the opposite was built: anti-utopia and dystopia representing an effect of a negative opinion about the surrounding reality. In the article polish and foreign movies, which are good examples of discussed concepts, were presented. Some of these movies were adaptations of the famous literary works, others were original works created solely by the filmmakers.
Źródło:: Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM; 2014, 10
2081-8270
Pojawia się w:: Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM
Dostawca treści:: Biblioteka Nauki

Artykuł

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