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    Wyświetlanie 1-2 z 2
    Tytuł:
    A Comparative Analysis of the Socio-economic Potential of Polish Regions
    Autorzy:
    Golejewska, Anna
    Powiązania:
    https://bibliotekanauki.pl/articles/438261.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
    Tematy:
    multidimensional comparative analysis
    Polska
    regional analysis
    socio-economic potential
    Opis:
    Socio-economic potential is one of the key determinants of regional development. The aim of the paper was to analyse the socio-economic development of 16 NUTS-2 regions in Poland in three selected years: 2005, 2009 and 2013. To identify the positions of individual regions in the rankings, for comparison purposes, selected methods of multidimensional comparative analysis have been implemented: the method of pattern of development proposed by Hellwig, the method of standardised values and the method of ranks. The variables used in the analysis describe demographic potential, labour market, economic situation of inhabitants and level of economic activity, activity and financial stability of local government and socio-technical potential. The results show high diversity of socio-economic potential among Polish NUTS-2 regions, however the level of social potential does not always correspond to the level of economic development. This is particularly the case of Silesian and the poorest Eastern Poland regions. Positions in rankings of analysed regions showed growing diversity in subsequent years. The only region that in all the analysed years maintained its position was the capital region. The results confirmed significant compatibility of the results obtained using different methods which means that in the analysis of socio-economic potential of Polish regions one of them could be used.
    Źródło:
    Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego; 2016, 30, 2; 7-22
    2080-1653
    Pojawia się w:
    Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Socio-economic conditions as a factor of revealing cities’ marketing potential
    Autorzy:
    Vikhoreva, Mariya
    Jakobson, Anatol
    Powiązania:
    https://bibliotekanauki.pl/articles/1016128.pdf
    Data publikacji:
    2020-12-24
    Wydawca:
    Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
    Tematy:
    marketing
    marketing of territories
    marketing potential
    ranking of cities
    socio-economic conditions
    types of marketing
    Opis:
    The object of the study are the socio-economic conditions of cities as the basis of marketing potential. The purpose of the study is to identify the role of socio-economic conditions in revealing the marketing potential of cities. The main methods used for the study are matching, comparison, ranking. Our conclusion is that socio-economic conditions cannot always be perceived as the basis for revealing the marketing potential of a city, which is proved by independent studies of the authors, as well as by the analysis of data obtained in the course of other studies. It was possible to establish that socio-economic conditions do not guarantee permanent population growth for cities: the affordability of a basic set of goods and services, a competitive level of income, the availability of higher education institutions and the saturation with health and cultural facilities are not necessarily highly rated by real and potential local residents. This allows us to speak about the need for marketing efforts to attract consumers of a territorial product (socio-economic conditions of a city), it is not enough to have any advantages – it is important to be able to draw attention to them, to ensure the formation of the necessary attitudes regarding the socio-economic conditions of life in cities. Therefore, we are speaking about the need to take into account the nature of consumer demand for the socio-economic conditions of cities and the use of the appropriate type of marketing. The authors have examined a number of examples of applying city types of marketing, such as conversion, incentive, supportive, synchromarketing, remarketing and demarketing.
    Źródło:
    Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego; 2020, 34, 4; 126-137
    2080-1653
    Pojawia się w:
    Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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