- Tytuł:
- Visual identification and its role in shaping brand awareness and marketing communication
- Autorzy:
- Wrona, K.
- Powiązania:
- https://bibliotekanauki.pl/articles/213190.pdf
- Data publikacji:
- 2012
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
corporate identity
marketing communication
brand awareness - Opis:
- Visual identification of a company is defined. Elements of visual identification are listed as well as requirements of visual identification system. Then the following elements are analyzed in detail: Nomenclature, Logotype/Signature, Slogan, Typography, Company colors, Basic business prints, Business documents, Accompanying materials and advertisement, Website, System of marking and spatial solutions in architecture. Vehicles, Uniforms, Gadgets, Book of visual identification. Finally Benefis and costs of implementing visual identity are discussed.
- Źródło:
-
Prace Instytutu Lotnictwa; 2012, 2 (223); 273-289
0509-6669
2300-5408 - Pojawia się w:
- Prace Instytutu Lotnictwa
- Dostawca treści:
- Biblioteka Nauki
Artykuł