- Tytuł:
- Zastosowanie marketingu relacji w duszpasterstwie
- Autorzy:
- Lipiec, Dariusz
- Powiązania:
- https://bibliotekanauki.pl/articles/28913308.pdf
- Data publikacji:
- 2022
- Wydawca:
- Uniwersytet Papieski Jana Pawła II w Krakowie
- Tematy:
-
relationship marketing
pastoral care
affiliate marketing
the Church and marketing
the organization of the pastoral care - Opis:
- Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides certain products or services, she can make use of relationship marketing mechanisms in her ministry. Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. All of these are used in Catholic pastoral care.
- Źródło:
-
Polonia Sacra; 2022, 26, 1; 81-98
1428-5673 - Pojawia się w:
- Polonia Sacra
- Dostawca treści:
- Biblioteka Nauki
Artykuł