Temat: celebrity - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Holistic Model of Celebrity Endorsement in Political Marketing
Autorzy:: Mikuláš, Peter
Powiązania:: https://bibliotekanauki.pl/articles/514459.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: celebrity
political marketing
celebrity endorsement
models of celebrity
endorsement
Opis:: The aim of the paper is to provide useful tools for integral look at the celebrity endorsement process in political marketing that results in a holistic concept. The need for its creation was initiated by several authors, highlighting the inadequacy of partial approaches and thus limited possibilities for application of the existing models. Today, the main shortcomings of existing concepts of the theory and research in the field of celebrity endorsement lie in its fragmentation and inconsistency. The proposed model, based on theoretical research, has the ambition to open a wider debate on the issue and to provide practical tools for better understanding of the phenomenon.
Źródło:: Political Preferences; 2016, 13; 87-95
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Celebrytyzacja polityki w opiniach wyborców
Celebritization of politics - opinions of voters
Autorzy:: Olczyk, Tomasz
Powiązania:: https://bibliotekanauki.pl/articles/514642.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: celebrity politician
celebritization
public opinion
Opis:: The article presents voters opinion about two aspects of political celebritization: celebritization of style and substance of politicians’ communication and politization fo celebrities. 64% of respondents sees similarities between politicians’ and celebrities’ communication form and content while only 22% of respondents agree with the thesis of politization of celebrities.
Źródło:: Political Preferences; 2014, 8; 161-170
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 3.

Tytuł:: Siła celebrytów w kampanii wyborczej
The strength of celebrities in the election campaign
Autorzy:: Olczyk, Tomasz
Powiązania:: https://bibliotekanauki.pl/articles/514395.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: celebrity politician
celebritization
celebrities
election campaign
Opis:: The article presents analysis of perceptions of electoral chances of celebrity candidates, and opinions about influence of celebrity endorsements on voters decisions among voters in the 2014 European Parliament elections and local elections in the same year in Poland.From 30% up to 50% of electorates of all except one party agree with the preposition that celebrities have bigger chances to win elections than traditional politicians. The only exception are voters of New Right of Janusz Korwin–Mikke. Up to 57% of electorates tend to agree with claims that celebrity endorsement have significant influence on voters decision. In this case neither party identification nor declared ideology is significant differentiator. These findings interpreted in terms of the low information rationality theory suggest that utilisation of celebrity in electoral campaings my serve as an important cue for a low information voters.
Źródło:: Political Preferences; 2015, 10; 147-157
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 4.

Tytuł:: The Overview of the Presidential Primary Campaign of Bernie Sanders: the Analysis of his Political Background and the Influence of Celebrity Endorsement and Social Media on Voters
Autorzy:: Tomaszewski, Norbert
Powiązania:: https://bibliotekanauki.pl/articles/514421.pdf
Data publikacji:: 2017
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: Internet 2.0
political marketing
voter behaviour
celebrity endorsement
Democratic Party
social media
political campaigns
Opis:: Bernie Sanders became the phenomenon of this year's Presidential Primary campaign in the Democratic Party. In order to analyse his road to success, I have decided to focus on three main factors, that helped him conquer on an equal level with Hillary Clinton: his political background, the social media activity of his campaign staff and the celebrity endorsement. The aim of this article is to show, how in the 21st century, the role of the traditional media during the campaign is weakened by the influence of the Internet 2.0 tools. The work also focuses on the behaviour of the American voters and what impact does the regular internet use have on them.
Źródło:: Political Preferences; 2017, 14; 137-156
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

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