Temat: advertising campaign - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Impact of negative political campaigns on the effectiveness of communication (cognition, emotions and voting behavior)
Autorzy:: Světlík, Jaroslav
Powiązania:: https://bibliotekanauki.pl/articles/514501.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: political campaign
negative political campaign
political advertising
negative advertising
Opis:: Negative political advertising and its effectiveness has always been the concern of not only political scientists, but also sociologists and marketing experts. This specific form of advertising is also increasingly used in the Czech political environment. The author focused on the answers to such questions as: what are the effects of this form of political advertising from the perspective of persuasive linear models, which are actually based on cognition, emotion and conative/voting behavior. Based both on international research carried out in this area and facts from Czech republic, he notes that voters perceive this form of advertising as one that offers them more information, attracts a greater degree of attention and more trust than in the case of positive advertising. Taking into account emotional effects, this form of political advertising is often followed by disgust, fear and other negative reactions. These are, however, strong incentives that subsequently bring some negative effects in voter`s conative/behavioral activities. These include in particular the reluctance to vote, negative public sentiment and escalating political cynicism. In the evaluation of the effectiveness of negative political campaigns what should also be taken into account is their cultural environment. What could be effective in the US may not be very effective in countries with different cultural values shaped their historical development and by existing cultural dimensions of these countries.
Źródło:: Political Preferences; 2016, 13; 125-138
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: Poparcie kandydata przez lidera partii a decyzje wyborców. Badania elektoratu
Support the candidate by the party leader and the decisions of voters. Electoral study
Autorzy:: Łukasik-Turecka, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/514572.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: election campaign
election advertising
irradiation technique
Opis:: Competition in the elections makes it necessary for the participants to seek different ways of standing out from the others. One of the ways is to utilize the rule of the authority. The mechanism of the irradiation technique causes positive feelings to radiate from a person well-known to and respected by an electorate onto a less well-known person but connected with the former even through having a photo together. The aim of the paper is to show what position those polled took on the issue of using the rule of the authority in the election campaigns in 2014. The results of surveys conducted in the autumn of 2014 clearly show which party electorates are prone to be influenced by this type of advertising, whether by being directly told by the party leader which candidate should be voted for, or by the candidate’s photo together with the party leader or chairman.
Źródło:: Political Preferences; 2015, 10; 121-132
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Stosunek elektoratu do radiowych reklam wyborczych
The Attitude of the Electorate to Radio Election Advertising
Autorzy:: Łukasik-Turecka, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/514741.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: radio election advertising
tools of political communication
election campaign
Opis:: The surveys conducted in the autumn of 2013 show that most of those surveyed pay no attention to election advertisements aired on the radio. The greatest percentage of persons not interested in radio election advertisements are followers of the Left Democratic Alliance (Sojusz Lewicy Demokratycznej, SLD) – 74.4%. An equally large percentage of people who are not interested in radio election advertising was reported among those polled who declared they would not vote if the election for the Sejm was held next Sunday - 74%. Followers of the Your Movement [Twój Ruch] coalition and supporters of other parties than those named above also pay little attention to radio election advertising – in both categories this percentage is 68.4% each. Out of the Civic Platform [Platforma Obywatelska, PO] supporters as many as 67.3 % of those surveyed are not interested in radio election advertisements, while among the Law and Justice [Prawo i Sprawiedliwość, PiS] followers the percentage of those not interested in election advertisements on the radio is 65.8%. The lowest percentage (although also exceeding 60%) of people not paying attention to radio election advertisements was reported among supporters of the Polish People’s Party [Polskie Stronnictwo Ludowe, PSL] – 64%. Taking into account the results of surveys concerning ideological views, the highest percentage of persons not interested in radio election advertisements are those surveyed who define their views as left-wing – 76.7%. A slightly smaller percentage of persons not interested in radio election advertisements was reported among those surveyed who defined their views as centrist – 71.6%, while the percentage of those surveyed defining their views as right-wing and not interested in this type of advertising was 65.8%. Out of those who find it difficult to define their views the percentage of people not interested in radio election advertisements is 67.3%. The survey results also show that election advertisements aired on the radio do not have any effect on the voting decisions of the majority of those surveyed. This form of political communication has the smallest influence on the Democratic Left Alliance supporters – as many as 80 % of those polled and declaring themselves as followers of this party believe that radio election advertising has no effect on their voting decisions. The percentage of persons who believe that election advertisements on the radio do not influence their voting decisions is also high in the case of the other categories of those surveyed. In the case of the supporters of other parties than those mentioned, this percentage is 79.8%; for those who would not vote if the election was held on the nearest Sunday – 78,7%, while for the PO, PSL, PiS and Your Movement supporters: 77.8%, 72.1%, 71.4% and 73.6% respectively. In the case of the survey results regarding ideological views, the highest percentage of those surveyed who believe that radio election advertisements do not have any impact on their voting decisions was reported among persons who define their views as centrist – 82.2%, and not much lower among those defining their views as left-wing – 81.7%. The smallest percentage of those who believe that radio election advertisements do not influence their voting decisions was reported among the persons defining their views as right-wing – 74.6% and among those who find it difficult to define their views – 72.2%.
Źródło:: Political Preferences; 2014, 8; 51-60
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

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