- Tytuł:
- Enchantment Strategies in Polish Radio Commercials: An Ethnographic Approach
- Autorzy:
- Haładewicz-Grzelak, Małgorzata
- Powiązania:
- https://bibliotekanauki.pl/articles/1930162.pdf
- Data publikacji:
- 2007-09-18
- Wydawca:
- Polskie Towarzystwo Socjologiczne
- Tematy:
-
enchanting
magic
hyper-reality
coincidencia oppositorum
fetishism
post-modernism - Opis:
- The article investigates the linguistic reflection of post-modernist sociological theory (e.g. Campbell 1989; Baudrillard 1979, 1998; Ritzer 2001) in the case study of Polish radio commercials. I assumed that radio commercials are a communicative event of the post-modern society. Furthermore, they a simulated event: a guided conversation, which is imbued, in Eliade’s terminology, with the function of coincidencia oppositorum. The source of 310 radio commercials serves to single out enchantment strategies in the commercial idiolect, reflecting the seduction, fetishism and the decline of the moral posture of autarchy in contemporary society.
- Źródło:
-
Polish Sociological Review; 2007, 159, 3; 341-360
1231-1413
2657-4276 - Pojawia się w:
- Polish Sociological Review
- Dostawca treści:
- Biblioteka Nauki
Artykuł