- Tytuł:
- Consumer Acceptance of Polish Bread Products
- Autorzy:
-
Mańkowski, Dariusz R.
Fraś, Anna
Gołębiewska, Kinga
Gołębiewski, Damian - Powiązania:
- https://bibliotekanauki.pl/articles/2199685.pdf
- Data publikacji:
- 2018-12-20
- Wydawca:
- Instytut Hodowli i Aklimatyzacji Roślin
- Tematy:
-
bread;
bread market;
consumer research;
survey investigation. - Opis:
- Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. It has been shown that preferencesof bread consumers are connected with such factors as: sex, age, place of residence, employment, educationand financial situation. Diverse demands of consumers result in a wide range of bread products on the marketand a need for improving their quality and promotion of new brands.
- Źródło:
-
Plant Breeding and Seed Science; 2018, 77; 33-42
1429-3862
2083-599X - Pojawia się w:
- Plant Breeding and Seed Science
- Dostawca treści:
- Biblioteka Nauki
Artykuł