- Tytuł:
- Evaluation of internal communication tools in a bank
- Autorzy:
- Wyrzykowska, Barbara
- Powiązania:
- https://bibliotekanauki.pl/articles/2032961.pdf
- Data publikacji:
- 2021
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
internal communication
internal communication tools
information transfer
effectiveness
bank
komunikacja wewnętrzna
narzędzia komunikacji wewnętrznej
przekazywanie informacji
skuteczność - Opis:
- Design/methodology/approach: The article uses literature on communication and results of a survey conducted among the Bank's employees. Findings: Based on an analysis of research results, e-mail can be indicated as the dominant tool in the effective transmission of information at the Bank. In the opinion of employees, the Newsletter was deemed the least effective electronic tool. Research limitations/implications: In the presented literature review, the author used selected databases (Ebsco, CeON). The articles contained there do not exhaust the subject. Analyses were performed on a limited sample, using one diagnostic tool. It should be noted that for internal communication to be effective, the forms and tools existing in organisations need to be examined not so much with the aim of replacing them with others, but to verify the scope, legitimacy and frequency of their use by employees. Considering the growing importance of internal communication in the organisation and the evolution of tools available to organisations, the field for further research is limitless. Originality/value This article contributes to the scientific discussion on the effectiveness of providing information by traditional and electronic means, and verifies their usefulness in financial institutions.
- Źródło:
-
Organizacja i Zarządzanie : kwartalnik naukowy; 2021, 2; 153-166
1899-6116 - Pojawia się w:
- Organizacja i Zarządzanie : kwartalnik naukowy
- Dostawca treści:
- Biblioteka Nauki
Artykuł