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    Wyświetlanie 1-3 z 3
    Tytuł:
    Effectiveness of selected database models in management information systems
    Autorzy:
    Szczepaniuk, Edyta
    Szczepaniuk, Hubert
    Powiązania:
    https://bibliotekanauki.pl/articles/949791.pdf
    Data publikacji:
    2019
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    effectiveness of databases
    Management Information Systems
    NoSQL database
    skuteczność baz danych
    Systemy Zarządzania Informacją
    baza danych NoSQL
    Opis:
    In this paper, the authors attempt to identify the universal factors of the effectiveness of selected database models used in Management Information Systems. Selection of an appropriate database model at the stage of design and implementation directly determines the effectiveness of the Management Information Systems within an organisation. The relational database model and database models based on NoSQL paradigms, including in particular graph databases and document-oriented databases, will be evaluated. NoSQL-class database models demonstrate properties in terms of effective application for business purposes.
    Źródło:
    Organizacja i Zarządzanie : kwartalnik naukowy; 2019, 1; 77-85
    1899-6116
    Pojawia się w:
    Organizacja i Zarządzanie : kwartalnik naukowy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Management and leadership in technology teams – empirical research
    Autorzy:
    Zielińska, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/392550.pdf
    Data publikacji:
    2019
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    career management
    leadership
    effectiveness
    technology
    zarządzanie karierą
    przywództwo
    efektywność
    technologia
    Opis:
    The research goal was to analyse an employee’s position from the top management’s point of view, defined in two dimensions: employees’ potential and their effectiveness. The article uses a brief literature review and qualitative research based on interviews with management. The interviews were conducted in two time intervals – the first part in 2018 and the second part in 2019. In the research, top management consisted of a Chief Executive Officer, an Agile Coach and a Human Resources Business Partner. The people in the above positions were responsible for retaining employees, creating possible development paths, and the utilization of human potential. Additional research purposes were to find out how the employee’s position has changed over the years, and how much the leader’s position in the team has influenced the changes. The study covered the situation of 34 programmers and IT analysts who worked in 8 technology teams. The assessment of the situation before and after twelve months showed real consequences of the management’s decision-making process and provided recommendations for future research.
    Źródło:
    Organizacja i Zarządzanie : kwartalnik naukowy; 2019, 4; 137-147
    1899-6116
    Pojawia się w:
    Organizacja i Zarządzanie : kwartalnik naukowy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The effectiveness of internet marketing in managing a micro-company. Case study
    Autorzy:
    Ziółkowska, Bogusława Regina
    Powiązania:
    https://bibliotekanauki.pl/articles/27314557.pdf
    Data publikacji:
    2022
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    management
    internet marketing
    micro-enterprise
    zarządzanie
    marketing internetowy
    mikroprzedsiębiorstwo
    Opis:
    Purpose: The reason for writing the article was the surge of interest in internet marketing. The aim of the research was to describe the benefits of a micro-enterprise by resigning from traditional marketing tools for the use of Internet marketing. Design/methodology/approach: In the theoretical part of the work, the definition of internet marketing was reviewed and the expectations of enterprises in this regard were indicated. The research method used to solve the problem was the case study. Research carried out in the company allowed to recognize the problem in business practice. Findings: The paper found that internet marketing in Visign Studio is much more effective than traditional marketing. It allows you to reach a much larger number of customers with your offer, allows you to collect much more information about them, and all this at much lower costs. Research limitations/implications: The identified problem requires further research, including cross-industry research, and diversification of research approaches and methods used in social sciences, including quantitative ones. Practical implications: The results of the study clearly indicated the high effectiveness and high efficiency of internet marketing in a micro-enterprise. Enterprises should not be afraid of transferring marketing activity to the Internet, as generally available tools create low barriers to entry to the Internet. Currently, online marketing tools allow you to reach a wide audience with your offer, acquire new customers and increase sales. Social implications: The issues raised in the article fall within the spectrum of society's transition to the impact of virtual reality, to the information society. Internet marketing has a pro-ecological character because it is based on intangible resources. Originality/value: The paper presents, on an example selected from economic practice, how to set up a micro-company and then develop it using generally available Internet marketing tools. The article is addressed to entrepreneurs who create new enterprises or run their businesses for years, but are afraid of innovative technologies offered on the Internet. The added value is a detailed description of a thriving, young company that is rapidly developing and expanding its reach thanks to internet marketing.
    Źródło:
    Organizacja i Zarządzanie : kwartalnik naukowy; 2022, 2; 141--153
    1899-6116
    Pojawia się w:
    Organizacja i Zarządzanie : kwartalnik naukowy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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