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    Wyświetlanie 1-2 z 2
    Tytuł:
    A moderated mediation model of perceived barriers, entrepreneurial self-efficacy, intentions, and behaviors: A social cognitive career theory perspective
    Autorzy:
    Duong, Cong Doanh
    Powiązania:
    https://bibliotekanauki.pl/articles/19322755.pdf
    Data publikacji:
    2023
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    Social Cognitive Career Theory
    perceived barriers
    entrepreneurial self-efficacy
    entrepreneurial intention
    entrepreneurial behavior
    Opis:
    Research background: Although perceived barriers are considered one of the central constructs in entrepreneurship research, most previous studies only examine the direct effect of perceived barriers on attitudes and/or intentions to become entrepreneurs. Little attention is paid to how perceived barriers can weaken individuals' translation from entrepreneurial intentions to actual behaviors. Purpose of the article: This research aims to adopt the Social Cognitive Career Theory and a moderated mediation model to bridge the entrepreneurial intention-action link, investigate the moderation effects of perceived barriers on this link and the mediation path from entrepreneurial self-efficacy to entrepreneurial behavior via entrepreneurial intention. Methods: A valid sample of 1,698 Vietnamese respondents with real working and business experiences through the stratified random sampling with three stages and PROCESS macro approach have been used to examine the moderated mediation effect of perceived barriers on the entrepreneurial self-efficacy-intention-behavior linkages. Findings & value added:  The findings of this study shed new light on entrepreneurial literature by applying the Social Cognitive Career Theory to illustrate the moderated mediation effects of perceived barriers and entrepreneurial intention in the relationship between entrepreneurial self-efficacy and entrepreneurial behavior. Particularly, the translation from entrepreneurial intentions into start-up actions was found to became weaker when perceived barriers was high. Moreover, perceived barriers were also found to negatively moderate the indirect effects of entrepreneurial self-efficacy on start-up behaviors through entrepreneurial intentions. The findings of our study also provide several essential recommendations for policymakers and practitioners to encourage individuals' business venture creations and enhance entrepreneurial ecosystem.
    Źródło:
    Oeconomia Copernicana; 2023, 14, 1; 355-388
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models
    Autorzy:
    Streimikiene, Dalia
    Ahmed, Rizwan Raheem
    Powiązania:
    https://bibliotekanauki.pl/articles/19233642.pdf
    Data publikacji:
    2021
    Wydawca:
    Instytut Badań Gospodarczych
    Tematy:
    customer’s buying behavior
    Carroll's CSR pyramid
    corporate social responsibility
    Toda-Yamamoto causality model
    SEM-based multivariate modeling
    Opis:
    Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies debated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll's pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyalty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers' buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.
    Źródło:
    Oeconomia Copernicana; 2021, 12, 1; 125-157
    2083-1277
    Pojawia się w:
    Oeconomia Copernicana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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