- Tytuł:
-
Działania ekologiczne, wizerunek korporacyjny, percepcje i zachowania nabywców na rynku dóbr zaopatrzeniowych – badanie eksploracyjne
Ecological activities, corporate image, perceptions and buyers’ behavior on B2B market – an exploratory study - Autorzy:
- Wołodźko-Pasala, Agnieszka
- Powiązania:
- https://bibliotekanauki.pl/articles/420127.pdf
- Data publikacji:
- 2013
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
Corporate Ability
Corporate Social Responsibility
corporate image
environmental activities - Opis:
- The goal of the article is to present a model that can be used to measure influence of environmental activities communicated as an instrument to create corporate image, represented by (1) Corporate Ability and (2) Corporate Social Responsibility and their influence on buyers’ attitudes and the behaviors on B2B market. The author of the article hopes that an empirical validation of hypothesis allows better understanding, how and if environmental activities influence buyers’ attitude and behavior. It may increase managers’ knowledge in strategic decisions making process, when launching and positioning new products on the market. It enables better use of market opportunities, by investing in brand strength, while increasing an ability to generate cash flow.
- Źródło:
-
Nauki o Zarządzaniu; 2013, 1(14); 116-134
2080-6000 - Pojawia się w:
- Nauki o Zarządzaniu
- Dostawca treści:
- Biblioteka Nauki
Artykuł