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    Wyświetlanie 1-4 z 4
    Tytuł:
    The Role of Organisations of Journalists in Promoting Media Literacy – Building Credibility and Trust
    Autorzy:
    Kanižaj, Igor
    Lechpammer, Stela
    Powiązania:
    https://bibliotekanauki.pl/articles/526471.pdf
    Data publikacji:
    2019
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    Media literacy
    Organisation of journalists
    Credibility
    Trustfulness
    Opis:
    In the previous research (ANR TRANSLIT, Mapping media literacy practices and actions in EU 28) organisations of journalists were identified as stakeholders in promoting media literacy. Theirrole was seen as essential in promoting credibility as a competence based on the truthfulness and relevance of content and sources. Furthermore, in 2014 they were identified as key actors by UNESCO within the Paris Declaration on Media and Information Literacy in Digital Era. Credibility is still seen as fundamental media capital. Although media organisations were one of the first stakeholders promoting credibility, recent research has showed that their activities in promoting media literacy were outnumbered by NGOs. According to the European Federation of Journalists, one of the main goals of journalists’ organisations is to defend values such as freedom of the press, independency, quality and credibility. In this study the authors research the existing activities of organisations of journalists in promoting media literacy throughout the EU. The results of a survey done within organisations of journalists and the results of content analysis of websites are presented. The authors’ goal is to examine how organisations of journalists are engaged to promote media literacy and to what extent they produce additional activities to tackle disinformation, fake news and media manipulation.
    Źródło:
    Media Literacy and Academic Research; 2019, 2, 1; 24-37
    2585-8726
    Pojawia się w:
    Media Literacy and Academic Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Navigating the Digital Landscape: Impact of Instagram Influencers’ Credibility on Consumer Behaviour Among Gen Z and Millennials
    Autorzy:
    Shahid, Tahreem
    Ikram, Mariam
    Powiązania:
    https://bibliotekanauki.pl/articles/52571554.pdf
    Data publikacji:
    2024
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    Consumer Behavior
    Gen Z
    Homophily
    Instagram
    Influencers’ Credibility
    Millennials
    Opis:
    Amidst the online advertising revolution, Instagram influencers have risen to power, exercising remarkable authority in shaping consumer behaviour in the digital media landscape. This article aims to provide an impact of Instagram influencers’ credibility on three different forms of consumer behaviour i.e., purchase intention, purchase decision process, and impulse buying. The investigation extends to evaluate the comparison of Generation Z and Millennials in terms of their perceived Instagram influencers’ credibility and consumer behaviour. Furthermore, it seeks to develop an understanding of the role of homophily as a mediator between influencers’ credibility and consumer behaviour. In this study, authors use the Model of Credibility proposed by Ohanian (1990) and the Purchase Decision Process suggested by John Dewey (1910) to gain deeper insights on how digital media is redefining the buying patterns of consumers. For this purpose, the authors employ survey analysis and collect the data from 350 Instagram users through purposive sampling across Pakistan. The finding of this study suggests that Instagram influencers’ credibility has significant positive impact on the consumer behaviour of Gen Z and Millennials. Gen Z is more likely to perceive Instagram influencers as credible and possesses stronger desire to shop or make impulsive buying decisions than Millennials. Moreover, the results elucidate that homophily partially mediates between Instagram influencers’ credibility and consumer behaviour. Furthermore, this study reveals that socioeconomic status and qualification level of the Millennials and Gen Z play a significant role to shape their consumer behaviour and perceived influencers’ credibility. This study contributes to the existing body of knowledge by shedding light on the changing dynamics of digital advertising within the context of online influencers.
    Źródło:
    Media Literacy and Academic Research; 2024, 7, 1; 95-113
    2585-8726
    2585-9188
    Pojawia się w:
    Media Literacy and Academic Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Disappointed and Dissatisfied – the Impact of Clickbait Headlines on Public Perceptions of Credibility of Media in Croatia
    Autorzy:
    Kanižaj, Igor
    Beck, Boris
    Lechpammer, Stela
    Weidlich, Igor
    Powiązania:
    https://bibliotekanauki.pl/articles/52482756.pdf
    Data publikacji:
    2022-12-20
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    Clickbait
    Audience Attitudes
    Credibility
    Croatian Media
    Survey
    Emotional and Linguistic Techniques
    Opis:
    The existing literature devoted to the area of clickbait lays emphasis mostly on content analysis as used by the authors to explore the basic features of published media texts. The market background of clickbait production conditioned by the need to collect clicks and, consequently, to increase online monetization, greatly influences the editing and design of headings, headlines, sub-headlines and sub-headings as media texts. From a narratological point of view, clickbait is a peritext that entices readers instead of informing them. Rhetorically, it does so by announcement and allusion. If a clickbait is successful, it encourages readers to imagine that clicking on a given hyperlink is likely to enable them to bridge the information gap. However, as clickbait leads to uninteresting and worthless content, the users feel betrayed and disappointed. This is exactly what can have an impact on the perception of media credibility. In this paper, we present the results of the first Croatian representative research study (N=1,009) that investigates public attitudes about the reception of clickbait content and places special emphasis on researching satisfaction and disappointment, i.e., the readers’ experience of the content of published headlines that have elements of clickbait, as well as the possible impact of clickbait on media credibility.
    Źródło:
    Media Literacy and Academic Research; 2022, 5, 2; 82-94
    2585-8726
    2585-9188
    Pojawia się w:
    Media Literacy and Academic Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
    Autorzy:
    Chellasamy, Aarthy
    Almeida, Shaeril Micheal
    Prakash, G S
    Nagarathinam, Aishwarya
    Rangasamy, Sangeetha
    Powiązania:
    https://bibliotekanauki.pl/articles/2150834.pdf
    Data publikacji:
    2022
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    Credibility
    Digital Natives
    Social Media Disengagement
    Social Media Experience
    Subjective
    Norms
    Opis:
    This paper attempts to identify the relationship between Social media disengagement (SMD) and Social media experience (SME), perceived anonymity (PA), perceived credibility (PC) and subjective norms (SN), individual characteristics (IC) and to identify the most widely used social media network among Gen Y and Gen Z. A quantitative survey of 800 participants of Gen Y and Gen Z of Bangalore city were the respondents. A total of 532 responses were received, and the data were analyzed using SPSS. Results reveal that there is no correlation between SMD and SME, PC, PA and SN. However, the disengagement level varies across different social media networks like Instagram, Facebook, Twitter and LinkedIn. The study suggests that degree of social media activity combined with digital literacy enhances social media usage among millennials, and with improved customer engagement in social media, marketers can harness it positively to improve their product offerings and customer base. Social Media Disengagement was first studied in the Indian context and less explored compared to engagement. During the pandemic GenY and GenZ shared and cared for in the online platform, resulting in a sense of belongingness. Hence, their disengagement from social media, generates opportunities for marketers to have better connectivity.
    Źródło:
    Media Literacy and Academic Research; 2022, 5, 1; 230-252
    2585-8726
    Pojawia się w:
    Media Literacy and Academic Research
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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