- Tytuł:
- Personal brand — instructions of use. Do young professionals want and need to be taught personal branding?
- Autorzy:
- Macalik, Joanna
- Powiązania:
- https://bibliotekanauki.pl/articles/11542151.pdf
- Data publikacji:
- 2023-06-30
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
personal brand
personal branding
economic education
labour market
entrepreneurship - Opis:
- In modern business, personal branding (PB) is perceived as a 'leadership imperative'. The main purpose of the present article is to analyse last-year students, often being professionals and market-entrant entrepreneurs, at the same time, attitudes towards PB's role in business. Primarily, it is investigated whether they need to be taught principles, rules and tools of PB in the course of their studies. To achieve this goal, a qualitative, in-depth interview method is used. The data are analysed using the thematic analysis method. The results obtained supplement the knowledge of management sciences with issues concerning the perception of PB and state a significant set of practical implications for the authorities of universities and the authors of academic curricula.
- Źródło:
-
Marketing Instytucji Naukowych i Badawczych; 2023, 48, 2; 41-60
2353-8414 - Pojawia się w:
- Marketing Instytucji Naukowych i Badawczych
- Dostawca treści:
- Biblioteka Nauki
Artykuł