- Tytuł:
- Differentiated Customer Relationship Management – a tool for increasing enterprise competitiveness
- Autorzy:
-
Čierna, Helena
Sujová, Erika - Powiązania:
- https://bibliotekanauki.pl/articles/2204120.pdf
- Data publikacji:
- 2022
- Wydawca:
- STE GROUP
- Tematy:
-
Customer Relationship Management (CRM)
CRM mode
enterprise competitiveness
ethical aspects - Opis:
- The paper focuses on Customer Relationship Management (CRM), based on latest national and international studies of the subject. The goal of the paper is to identify how the selected companies that operate in Slovakia understand the concept of CRM and to what degree they actively use it. Thereafter authors compare different approaches to management of company’s relationship with customers. They wanted to focus on a deeper analysis and decided to use in our orientation and evaluative research also a different approach, such as collaboration with international experts. In the paper the authors identify level of use of social CRM in selected companies in Slovakia and based on expert opinions of members of an international group they design an optimal model of CRM.
- Źródło:
-
Management Systems in Production Engineering; 2022, 2 (30); 163--171
2299-0461 - Pojawia się w:
- Management Systems in Production Engineering
- Dostawca treści:
- Biblioteka Nauki
Artykuł