- Tytuł:
-
Digital Маркетинг – Основной Инструмент Влияния На Потребителей
Digital Marketing As The Main Tool For Influencing Consumers - Autorzy:
-
Prokhorova, Marina
Prokhorova, Natalia - Powiązania:
- https://bibliotekanauki.pl/articles/2168405.pdf
- Data publikacji:
- 2021
- Wydawca:
- Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
- Tematy:
-
digital marketing
digital marketing tools and channels
marketing strategy
foreign market penetration
social media marketing
SMM and SEO - Opis:
- The use of digital marketing in modern conditions is necessary and effective. It can be argued that digital marketing has become the most advanced channel for the promotion of goods and services, as points of interaction with consumers are developing rapidly, which allows companies to increase return on marketing, increase brand loyalty and increase market share. The article analyzes the use of digital marketing as a priority tool for influencing consumers; establishing the nature of the impact of the use of digital marketing tools and channels on the decision-making process within international companies.
- Źródło:
-
MIND Journal; 2021, 11
2451-4454 - Pojawia się w:
- MIND Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł